Campbell selling Kelsen Group

Ferrero-affiliated company to be new owner

Campbell Soup Company has signed a definitive agreement to sell Kelsen Group to a Ferrero-affiliated company for $300 million, subject to customary purchase price adjustments. Denmark-based Kelsen produces baked snacks; its primary brands include Kjeldsens and Royal Dansk. The transaction is expected to close in the first quarter of fiscal 2020.

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