DanoneWave has put a stake in the ground, launching a ground-breaking soil health initiative with renowned experts and academics to build best-in-class soil health programs to benefit our farms and communities. The company shared an ambition to commit up to $6M for the research program over the next five years. This program will begin with products involved in The Dannon Pledge and may have impact in the future across the DanoneWave portfolio. The Dannon Pledge is the company’s commitment to a range of progressive practices focused on sustainable agriculture, transparency, and naturality, and enables the company to offer consumers more yogurt choices. The flagship brands that are leading with Non-GMO Project verification as part of The Dannon Pledge include Dannon, Oikos, and Danimals. Dannon is part of DanoneWave.
DanoneWave will be advancing its soil health research program over the next 18 months. The aim of the soil health initiative is to identify ways to help regenerate soils, looking at enhancing organic matter and soil fertility with long-term benefits such as soil carbon sequestration, reduced chemicals use, soil water holding capacity, biodiversity, and economic resilience of farmer communities. Key activities with participating grower and dairy farmer partners and third-party soil health experts will include soil sampling, review of yield, grower engagement, data collection and analysis, first reports, and field days with farmers to provide training around soil health best practices.
