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Feature article

Flexible packaging dominates baked foods market with a 76% share of all packaging materials

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VP Content/Brand Strategy, PMMI Media Group
According to Euromonitor, Kellogg’s brand by The Kellogg Company, (which includes Pringles, Nutri-Grain and Cheez-It) leads the baked foods category in the U.S. in 2018. Little Debbie brand from McKee Foods holds the second spot.

Entenmann's, from Bimbo Bakeries USA, is tied for the third-place leading brand with Nature’s Own from Flowers Foods, Inc.  Finally, Thomas, also from Bimbo Bakeries USA, holds the fourth place for top brand for baked foods in the U.S.  Thomas produces english muffins, bagels, pita bread and wraps.  Rankings are based on total retail sales.

 

In addition to the dominance of flexible packaging, Euromonitor reports that paper-based materials claim a market share of 24% of all packaged baked foods.  There is relatively little metal or rigid packaging used in the baked foods market, combining for only 0.5% of total.

 

Top baked food brands like Kellogg’s, Little Debbie and Entenmann's deliver consistency to the consumer with efficient processing and packaging lines.  Join 7,000 of your peers across all food and beverage processing markets, including baked foods, at ProFood Tech, March 26-28 in Chicago. See machinery, automation and controls and solutions in action from 450 top manufacturers.

 

Euromonitor provides market insights and analysis from 1,700 research teams based across 81 countries.  Get more information here.

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