According to the Digital IQ Index Food: US 2017 report from L2, a digital benchmarking firm, Quaker and Cheerios are employing the most successful digital strategies and best practices among 146 US food brands across the four digital dimensions of site and e-commerce, digital marketing, social and mobile.
Other key findings from the report include:
- Of the 146 US food brands, 47 percent incorporate e-commerce handoff on their brand sites.
- For these brands, online videos have become an area of heavy investment across social platforms, such as Facebook, YouTube and Instagram.
- Many major retailers push their private label brands at the expense of index brands.