News

Quaker and Cheerios take top spots in L2 Digital IQ Index

Companies beat out over 140 other food brands

According to the Digital IQ Index Food: US 2017 report from L2, a digital benchmarking firm, Quaker and Cheerios are employing the most successful digital strategies and best practices among 146 US food brands across the four digital dimensions of site and e-commerce, digital marketing, social and mobile.

Other key findings from the report include:

  • Of the 146 US food brands, 47 percent incorporate e-commerce handoff on their brand sites.
  • For these brands, online videos have become an area of heavy investment across social platforms, such as Facebook, YouTube and Instagram.
  • Many major retailers push their private label brands at the expense of index brands.

Filed in

Joyce's Voice Newsletter

Subscribe now to receive Joyce Fassl’s weekly e-newsletter focusing on the industry’s most pressing manufacturing and operations stories.