Feature article

Reese’s (Hershey) was the top-selling confectionery brand in the U.S. for 2018

Package Type: U.S. Confectionary In Millions of Units 2018
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VP Content/Brand Strategy, PMMI Media Group
M&M’s (Mars) brand is second, according to research by Euromonitor. Rankings are based on total retail sales.

Hershey’s occupies the third spot in the U.S. as well, with their own Hershey line of candy, followed by Wrigley’s and Snickers brands, both from Mars.

In Canada, Cadbury (Mondelez) ranks number-one, followed by Wrigley’s and Hershey’s. Lindt (Chocolaefabriken Lindt and Sprungli AG) and the Laura Secord brand from Nutriart occupy fourth and fifth place.

Jellies and gums are the fastest growing sectors in the US confectionery industry according to PMMI Business Intelligence and the demand for high-value products is increasing. This market primarily deals in chocolate and sugar confectioneries.

Euromonitor also tracks retail sales by package type.

Package Type: U.S. Confectionery In Millions of Units 2018*

  • Flexible Packaging - 35253.6
  • Paper-based Containers - 5504.7
  • Rigid Plastic - 2066.9
  • Metal - 378.5

Source: Euromonitor (*Retail/Off-Trade Unit Volume)

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