Shrink label film blocks light, extending shelf-life and protecting contents’ flavor profile
The product introduces maximum light blocking properties into the film process and satisfies a market need for films that are cost-effective, process efficient and improve light barrier characteristics. By blocking UV light, the shrink-wrap protects milk’s riboflavin, among other characteristics, and prevents off taste. According to Chris Frank, Global Marketing, Labels, this dynamic extends life not only on the shelf, but also permits more flexibility in the supply chain. Milk producers stand to be able to extend production runs of different flavors or fat percentages due to the increased product life. These new films afford a unique blend of benefits across applications such as extended shelf life, off-taste reduction and vitamin protection (dairy products), reduced total package costs and color protection.
“Pentalabel® eklipse™ combines the highest level of whiteness for this category of barrier shrink sleeve product with superior light blocking capabilities. This innovation provides ease of processing throughout the value chain while protecting product integrity for the consumer desiring light blocking characteristics in their packaging,” Frank says.
Pentalabel® eklipse™ films offer high performing shrink percentages for optimal design freedom while eliminating the need for high-barrier primary containers. Beyond dairy, Pentalabel® eklipse™ technology has strong application potential for new or redesigned packaging for food, health and beauty, home and garden, and household applications.
“This technology’s built-in, almost complete light block, with no need for expensive backside black printing – saving processing time and money,” says Phil Heyworth, Group Senior Vice President, Labels.