David Greenfield

Director of Content

David Greenfield joined Automation World in June 2011. Bringing a wealth of industry knowledge and media experience to his position, David’s contributions can be found in AW’s print and online editions and custom projects. He is also the chief program architect of the annual Automation World Conference & Expo. Earlier in his career, David was Editorial Director of Design News at UBM Electronics, and prior to joining UBM, he was Editorial Director of Control Engineering at Reed Business Information, where he also worked on Manufacturing Business Technology as Publisher. 

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Vision and Control on One CPU
Though combining multiple control functions on one controller is not particularly new, the high compute and bandwidth requirements of vision have typically required it to exist on a separate controller. Technology advances are changing that reality.
Nov 18th, 2020
Mind-Reading Wearables?
Mind-Reading Wearables?
A potential revolution could be coming to the world of wearables with the introduction of a technology that enables the control of devices via thought.
Nov 21st, 2019
Are DataOps the Missing Link to Industry 4.0?
Are DataOps the Missing Link to Industry 4.0?
In digital industries where data is the lifeblood of decision-making, the ability to contextualize data for use by multiple systems is critical. That’s where DataOps software comes in.
Nov 7th, 2019
Is Software Eating Industry Yet?
Is Software Eating Industry Yet?
Marc Andreeson’s statement about “software eating the world” underscored the changing role of technology in our daily lives. But that change has not yet been nearly as dramatic in the industrial world. Seeq’s Michael Risse thinks that is about to change.
Oct 31st, 2019
More from David Greenfield
According to the IISF, “trustworthiness” is the degree of confidence one has that the system performs as expected in respect to all the key system characteristics in the face of environmental disruptions, human errors, system faults and attacks. The needs of IT and OT must both be met.
A Security Framework for the Industrial Internet
The Industrial Internet Consortium has published the Industrial Internet Security Framework to provide a common framework addressing security issues in Industrial Internet of Things systems.
Oct 24th, 2016