Beverage

Industry watch

August 7, 2010

Beverage: Page 118

Beverage

High Life heightens shelf presence

MillerCoors, Milwaukee, has refreshed multi-bottle packaging for its Miller High Life and Miller High Life Light brand beers.

August 7, 2010

Beverage

New cans tout cane sugar

August 7, 2010

Beverage

Nuggets from a stimulating design workshop

I had the pleasure of attending my first Shelf Impact! Package Design Workshop (PDW) last month, and it was really an eye opener.

August 7, 2010

Beverage

Shrink-sleeve label helps launch ZUN energy drink

PETG label curves to the proprietary rocket-shaped PET bottle, which launched in the Denver area.

August 6, 2010

Beverage

OFF THE SHELF: Digital printing suits organic teas

Editor Pat Reynolds shows how BOPP labels printed on a digital printer are just the ticket for a line of organic teas marketed in stylish tin containers.

July 30, 2010

Beverage

Diet Coke can communicates "The Heart Truth" raising awareness for women's heart disease

Helping consumers be socially responsible, with little or no effort on their part, is a global cultural trend.

July 16, 2010

Beverage

30 wine label ideas, but be careful about your message!

Wine is fast losing its stodgy image. The label is becoming a more versatile marketing tool, engaging shoppers with new types of brand ‘personality.’

July 14, 2010

Beverage

AriZona's high-tech bottle gives functional beverages a boost

For AriZona Beverage Co., the package is the primary method of communication with consumers, so when it introduced RESCUE Water in the functional beverage aisle, the company selected a package that both looked and performed differently from competitors' packages and also conveyed the quality of the product.

July 5, 2010

Fruits & Vegetables

WPO--a crucial participant in the global packaging community

The World Packaging Organization was founded in 1968 on the occasion of the second Japanese International Packaging Exhibition.

July 3, 2010

Beverage

Research: Wine doesn't hold up well in plastic bottles or bag-in-box

Some wine brands have been shifting to plastic bottles and bag-in-box formats over the past several years, citing convenience and sustainability benefits.

July 3, 2010

Prepared & Canned Foods

Employing packaging to energize nutraceuticals

As functional foods, beverages, and nutritional supplements continue to blend into new categories, companies use packaging to help market innovative new products.

July 2, 2010

Beverage

Global standardization around sustainable packaging

A movement toward globalization and harmonized standards around sustainability initiatives is coalescing within the international community, spurred on by standards-writing organizations across the world.

July 2, 2010