Beverage

Labels make the beer? Communicating features through packaging

Craft beer consumers are particular about their choice of beer, and that’s where packaging comes into play: helping to navigate an increasing number of products offered.

November 17, 2015

Vertical Markets: Page 128

Beverage

Art and science combine in multisensory tea pack

U.K.-based Quinteassential Fine Teas redesigns its packaging with all five senses in mind. Carton includes stunning artwork and a QR code that links to music selected for each blend.

November 16, 2015

Beverage

Beck's label gets premium treatment for new launch

Anheuser-Busch InBev combines a sophisticated label design with high-end printing techniques to deliver a new line of premium beers under the Beck’s brand.

November 9, 2015

Beverage

Celestial’s package refresh ‘reflects the goodness inside’

Celestial Seasonings updates its iconic tea packaging, preserving many of its beloved characters while at the same time contemporizing the brand and making it easier to shop.

November 3, 2015

Beverage

Off The Shelf: Paperboard carriers for cans are catching on

While plastic ring carriers are most typically used for six-packs of beer in cans, a growing trend is to cash in on the billboard effect that is offered when a paperboard carton is used instead.

October 30, 2015

Beverage

PET wine keg taps into green savings

U.K. wine seller offers premium wine-on-tap in a recyclable 20-L PET keg that replaces 27 glass bottles, eliminates waste, spoilage, and breakage, and costs customers 15% less.

October 30, 2015

Beverage

Fridge-friendly bottles for cider brands

Thatchers Cider in the U.K. has introduced a new range of 330-mL glass bottles for three of its premium ciders.

October 30, 2015

Beverage

Crown Royal first in spirits to add serving facts panel

Pushing regulators since 2003 to allow macro-nutritional information for alcohol to be shared with consumers, Diageo becomes the first to add a serving facts label to its packaging.

October 26, 2015

Beverage

Automated tank-free hot melt adhesive delivery system

Brewery significantly improves packaging efficiencies by upgrading carton and case sealing operations.

October 16, 2015

Beverage

Arrowhead bottles to contain up to 50% rPET by 2016

Nestlé Water’s Arrowhead brand announces it will increase its use of rPET by 38% in its spring water bottles, eliminating 20,000 tons of CO2 from production annually.

October 14, 2015

Beverage

Boxed set for Guatemalan rum encourages mixology

A limited-edition boxed set from Casa Botran includes a 50-cL rum bottle along with two 5-cL mini bottles of flavored rum that allow consumers to explore different tastes.

October 8, 2015

Beverage

Paper carton provides plastic bottle-like benefits for spring water

Spring water company JUST Beverages selects a hybrid package that offers the environmental benefits of a paper carton along with the functionality of a plastic bottle.

October 6, 2015

Beverage

Bronco Wine field-tests 750-mL PET bottle

Bronco Wine tests a 750-mL PET bottle for its Green Fin and Hacienda brands, making the switch from glass to PET for greater consumer convenience and sustainability advantages.

October 6, 2015