Vertical Markets: Page 207

Beverage

Hawaiian brewer has multi-packs covered

During the Summer 2008, Maui Brewing Co., Lahaina, Maui, HI, began rolling out a new approach to multi-pack beer can packaging.

November 30, 2008

Beverage

Hawaiian brewer has multipacks covered

Maui Brewing views 'extremely successful' dust covers as a must for consumers.

November 25, 2008

Beverage

Education in the Spotlight at Pack Expo Intl.

FROM PACK EXPO 2008: Education and educators were in the spotlight at Pack Expo Intl. on Sunday with a series of press events and meetings.

November 9, 2008

Conveying & Product Handling

High-capacity line supports sweetener launch

A breakthrough all-natural, zero-calorie sweetener from Cargill, Truvia is packed in a unique, hooded carton on a custom line that produces nearly 300 million sachets/year.

November 2, 2008

Beverage

Wrigley bursts bubble on traditional gum packs

5 brand’s envelope cartons engage young adults with plenty of ‘cool’ power. Here's how Wrigley did it.

November 2, 2008

Beverage

Focus groups without packaging input: Out of focus?

Focus groups can’t fulfill their potential as a packaging research methodology without the proper role of the packaging professional.

November 2, 2008

Beverage

Wet-strength labels

M-real Consumer Packaging launched two wet-strength label papers for returnable beer and beverage bottles.

November 2, 2008

Beverage

Wet-strength labels

M-real Consumer Packaging launched two wet-strength label papers for returnable beer and beverage bottles.

November 2, 2008

Beverage

Premium, with a taste of whimsy, clarifies brownies brand

Strategies for successful package design and marketing

November 2, 2008

Beverage

A clear line for wine

California winery halves pallet handling times with an automatic stretch wrapping system.

November 2, 2008

Inspection, Sorting & Weighing

Vision system brings accuracy and safety

Robotic drum-filling equipment relies on a machine vision system to remove screw closures, fill drums, and replace the closures after filling.

November 2, 2008

Bakery & Snack

How to succeed in the new 'Store-as-Brand' world

Identify category gaps, make your package a disruptive force, and look again at structure. The goals are offering meaningful value and cementing deep consumer relationships.

November 2, 2008