Leaders (UNIVERSAL TAXONOMY PFW): Page 315

Beverage

Minute Maid courts new audience with looks, focus on health

The brand’s core shoppers long have been moms. But new flavors, edgier marketing, and a more experiential vibe are widening the appeal to young adults.

January 11, 2010

Beverage

Aluminum can-packed dog drinks

Judy In November 2009, specialty pet products company Petrol, Inc., Cornelius, NC, introduced a vitamin-enhanced hydrating drink for dogs.

January 8, 2010

Beverage

Shrink labels deliver flexibility for small-batch vodkas

Etched, clear-glass bottles are a staple in the vodka aisle, but other approaches to design are beginning to creep into the category.

January 8, 2010

Beverage

Minute Maid design embraces the artful composition of fruit

Look elsewhere around the store for inspiration. That’s one way for brand marketers to bring a fresh look to their categories.

January 8, 2010

Inspection, Sorting & Weighing

Featured discussions

January 8, 2010

Beverage

Wine packaging pops a toast to new closures

Some sparkling wines are shedding corks for crown caps and other closures. These changes come on top of the category’s more playful labels and new packaging formats.

January 8, 2010

Inspection, Sorting & Weighing

Wegmans: Market savvy and co-packing lift private label

Northeast grocer delivers products that resonate with its customers by understanding trends and nurturing effective supply chain relationships.

January 7, 2010

Dairy

They're baaack: Consumer group wants food label changed...again

Ah, the food label, the Great Crossroads, the Window into the American Soul, where contemporary issues relating to diet and health are revealed and battled over, a town square where the features the food industry wants to tout and consumers care about are trumpeted or whispered about, with government agencies looking over everyone’s shoulder.

January 7, 2010

Beverage

Belgian brewer believes in PET barrier bottles

Belgian brewer believes in PET barrier bottles Belgium-based Martens Brewery is using stretch blow-molded, barrier-coated PET bottles to package beers in three sizes: 0.5-L, 0.66-L, and 1-L.

January 7, 2010

Beverage

S&P companies reporting on sustainability jumps by more than 33%, report shows

Despite 2009’s dismal economy, nearly all S&P 100 companies have begun to provide sustainability information, with many offering performance data, to the public.

January 7, 2010

Beverage

Upscale cues signal premium vodka for Sam's Club's Member's Mark

Premium and ultra-premium brands have been important drivers in the growing vodka category.

January 7, 2010

Beverage

Labeling revisions take aim against medication errors

The U.S. Pharmacopeia proposes revisions to ferrules and cap overseal labeling.

January 6, 2010