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Creating a brand personality
When Coca-Cola's Minute Maid Co. decided to launch its Simply Orange orange juice, it turned to MLR Design for graphics and Lipson Allport Glass & Associates for structural design.
July 31, 2003
Leaders (UNIVERSAL TAXONOMY PFW): Page 459
Conveying & Product Handling
Back to Vegas for more gear
A Mexican manufacturer of cleaning products and a Utah marketer of bottled water both will return to Pack Expo Las Vegas this October.
July 31, 2003
Prepared & Canned Foods
Enhancing a brand with happy cows
Armed with a design concept statement that ‘happy cows give good milk,’ label converter Fort Dearborn Co. came up with labels that build brand equity for Oberweis Dairy.
July 31, 2003
Beverage
ReaLemon gets distinctive shapes
Mott’s ReaLemon and ReaLime juices now don store shelves in green-stippled PET bottles molded with a distinctive lemon or lime shape in their neck to identify the product and brand.
July 31, 2003
Beverage
Wireless dynamic temperature and impact monitoring in the palm of your hand
Sensor Wireless, Canada, announced today that it will be releasing their newest wireless real time monitoring system, DTS, as an additional feature alongside of their popular Smart Bottle, Smart Can, and Universal PD sensor systems.
June 30, 2003
Beverage
Nonslip tier sheets
Curtas Technologie introduces the GRIPmaster line of nonslip tier sheets, which maintains unitized load integrity even when subjected to inclination of up to 35 degrees.
June 30, 2003
Beverage
Printpack loses family members in Kenya plane crash
William Love, 41, one of Printpack's family members, his wife, Elizabeth Love, 41, and their daughter, Sarah Love, 12, tragically passed away July 19 in a plane crash in Kenya.
June 30, 2003
Beverage
Beckhoff appoints Harris president
Beckhoff has appointed Graham Harris as president of Beckhoff Automation LLC.
June 30, 2003
Beverage
Almaden shapes an elegant label
Almaden’s wines packed in glass bottles are displaying a facelift with new p-s labels from Collotype Labels. Concord, CA-based Almaden is beginning to ship bottles with the new teardrop label shape, according to Diana Pawlik, Almaden brand manager.
June 30, 2003
Meat, Poultry & Seafood
Meaty redesign
Carl Buddig & Co. recently redesigned the packaging for its thin-sliced precooked meats in both single-serve and one-lb sizes. Buddig’s change was prompted by movement in the market by big-name meat companies that were redesigning their packaging to better compete on store shelves.
June 30, 2003
Beverage
Pipeline: Enthusiastic engineers
One of the most exasperating parts of being a packaging reporter is to think about the stories that, for one reason or another, fall through the cracks.
June 30, 2003
Inspection, Sorting & Weighing
Pharmaceutical pros elaborate on packaging concerns
Survey respondents vent views on repackaging, paying more for equipment that’s easy to validate, and changes related to FDA’s 21 CFR, Part II.
June 30, 2003
Dairy
This end up
A start-up company in Toledo had just ordered an automatic multi-packer for its alcoholic gelatins. Then it had to change its pack.
June 30, 2003
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