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Core audience? Identify and design for them
Rather than trying to win over everyone with a generic package, improve sales by courting those who are passionate about your brand, and letting them spread the word.
February 16, 2010
Packaging Technology: Page 394
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Simpler design feeding the consumer need for 'give it to me on my terms'
āLess is betterā may be on the verge of assuming a larger role in package design, especially in beauty aisles. Will other categories, which are lagging behind, follow suit?
February 16, 2010
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Pharmaceutical packaging battles global counterfeiting
Pilot project in Nigeria to employ a mobile authentication service in an attempt to address a growing drug counterfeiting problem in that country.
February 11, 2010
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Silgan and Kortec enter into agreement
Effective immediately, Silgan Plastics will have exclusive rights to manufacture and sell plastic containers utilizing Kortec Inc.ās patented thin-wall polypropylene injection molding technology in specific North American markets including wet pet food, fruit cups, and microwaveable bowls for ready-to-eat soups, stews, and meals.
February 11, 2010
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Creating more space and reducing maintenance with a low-footprint automated cartoner
The demand for greater productivity, increased throughput and less downtime go up each year, yet plant floor space to accommodate improvements is limited. This White Paper from Econocorp explores these issues.
February 10, 2010
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Cool tray for the Super Bowl
A paperboard tray for beverages and food items was all decked out in commemorative graphics when the Saints and Colts met up on Super Bowl Sunday.
February 9, 2010
Beverage
Loading the Design Box
According to VCP packaging engineer Stephane Bernelas, the Design Box is a āpresentation packageā designed to increase VCPās perception as a source of luxury products and reinforce its position as an innovative champagne house.
February 8, 2010
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Let The Four Cs drive your innovation initiatives
Packaging innovation has the potential to deliver results in a big way. But be sure to keep your innovation initiatives grounded in what we like to call The Four Cs: Consumer, Customer, Category, Company.
February 7, 2010
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Smaller plastic bottles reduce burden on the environment
Customized capper quickly conquers dosing cap dilemma for new packaging.
February 7, 2010
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Robotics, embedded PC make this handle applicator tick
'Dog-bone'-style carrier handles are applied at speeds to 60 cases/min by a pair of vision-guided robots, and it's all governed by an industrial PC.
February 6, 2010
Packaging Technology
End-of-line automation sparkles
Tightly integrated robotics, automated format changeover, and gentle handling of secondary and tertiary packaging materials are highlights of VCPās new champagne line.
February 6, 2010
Plant Operations & Equipment
Pepperl + Fuchs: Luminescence sensors
The DK50-UV luminescence sensors from Pepperl+Fuchs deliver reliable detection of invisible marks, even on irregular backgrounds.
February 6, 2010
Plant Operations & Equipment
SICK, Inc: Photoelectric sensor
Sickās W4S-3 photoelectric sensor incorporates OES3 technology into its third generation custom ASIC (application-specific integrated circuit) to ignore stray background reflections, detect multi-colored or shiny objects, and provide high immunity to ambient light.
February 6, 2010
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Products
Serpa to Launch DP260 Drop Packer at PACK EXPO Las Vegas, Setting a New Benchmark in Case Packing Technology
Serpa will unveil the DP260āfeaturing intuitive design, rapid tool-less changeovers and simple maintenance for increased efficiency and uptimeāat Booth W-1148.
Ultra-compact Code Reader
Fiber and UV Laser Marking Systems
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