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January 8, 2010
Packaging Technology: Page 401
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Countering private brands: More work to do
With a firm set of design principles and brands spanning multiple tiers, retailers seem to be on the verge of locking down ownership of more categories across the store with their own brands.
January 7, 2010
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Connecting the dots with fashion, social trends, and package design
With changing lifestyles and attitudes, design inspiration lurks in a lot of places, some not so expected, explains Valerie Jacobs, group director and director of trend analysis at LPK Trends, which counsels CPG companies on brand-growth initiatives.
January 7, 2010
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Packaging for local cultures: Are China and the West really that different?
They present some similarities, but a Shanghai branding executive points out some compelling differences that brand owners need to know about Chinese consumers.
January 7, 2010
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Bearing protection ring
Baldorâs Reliance motors are available with an optional bearing protection ring.
January 6, 2010
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Rising cold chain demands, biologics, and combination products
Sensitive biologic drugs must be kept within recommended temperature ranges.
January 5, 2010
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Make collaboration a 2010 theme
A newly developed lubricating material greatly reduces time spent on maintaining blow molds at Nestlé Water. A close buyer/supplier partnership made it possible.
January 5, 2010
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Mack Greene joins Associated Packaging
Mack Greene, formerly with Orion Packaging has joined Associated Packaging, Inc. (API), a leading packaging distributor, as vice president of sales in Memphis, TN.
January 4, 2010
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Siemens Industry Inc: Servomotors
Siemens has added new models to the 1FT7 family of high-performance servomotors.
January 4, 2010
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Want to prevent knock-offs? Focus on spelling, bar codes
Counterfeiters have become quite good at copying package components and color. Their weakness often lies in on-pack spelling accuracy and including a bar code.
January 4, 2010
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Can OTC pharmaceutical package design influence the influencers?
Physicians, DVRs, the Internet, and friends gain as âinfluencersââ of consumer OTC drug purchases. Will packaging help marketers appeal to these influencers?
December 29, 2009
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Too many product marketers neglect the package-opening 'ceremony'
One bloggerâs accounts show that brand owners on the whole still have a long way to go in extending the brand experience via online ordering.
December 21, 2009
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Pharmaceutical makers shine in sustainability survey
Bristol-Myers Squibb, Sanofi-Aventis earn A+ ranking in âSustainability Reporting of the Worldâs Largest Pharmaceutical Companiesâ survey.
December 18, 2009
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