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Videos

The latest videos from ProFood World
Serialization: Why IT Matters
Standards are in place to get your organization aligned to committing to a serialization strategy, says Elliot Abreu of Xyntek at Mettler Toledo’s recent Pharma Exchange. Abreu talks about the complexity of the environment and why it is important to get started now.
July 26, 2012
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Off The Shelf: Whimsical hard cider packs tell a tale
Oliver Winery adds a 250-mL aluminum can to its Beanblossom Hard Cider brand, known for its humorous and lively artwork that depicts quirky characters from “Beanblossom.”
July 24, 2012
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Private Label Smackdown: Farm Fresh Logo Confusion
Pamela Long, of the design agency Little Big Brands, discusses the inconsistencies in the Whole Foods and Stew Leonard's store brands.
July 18, 2012
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Beverage Roundtable: Sell it with structure
Marcus Hewitt of Dragon Rouge and Will Burke of CB'a Brand Engine, Lisa Baer of Baer Design Group and Rob Wallace of Wallace Church help us recap the structural innovations of some Beverage Roundtable favorites.
July 17, 2012
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Beverage Roundtable: Package designs that elevate mainstream products
How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
July 12, 2012
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LIVE FROM ACHEMA 2012: Robotic technology
New robot technology for liquid handling is explained by Jürgen Schäfer, managing director, Optima Pharma during Achema 2012. The equal filling level is maintained at all times and any robot movement, and is especially appropriate for small filling volumes requiring freeze drying as the robot employs mathematical controls that limit liquid surface fluctuations.
July 11, 2012
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OFF THE SHELF VIDEO: Pharmaceutical slider pack
Sanofi Aventis in France uses this Slider pack for its DolipraneLib pain reliever.Produced by Burgopak, the patient-compliant pack provides consumer convenience and has earned multiple awards.
July 11, 2012
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Beverage Roundtable: When (not) to use color
Some products look great with a 'circus of color.' Others, not so much. Learn the ins & outs from Guest Critics Marcus Hewitt, Rob Wallace and Vyto Bendoraitis...
July 9, 2012
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LIVE FROM ACHEMA 2012: Blow/fill/seal packaging system
Weiler Engineering Inc.’s ASEP-TECH® Model 640 blow/fill/seal packaging system is demonstrated at Achema 2012 by Chuck Reed, the company’s director of sales and marketing. The high-output machine employs Siemens controls and a touchscreen. This video shows 250-mL containers made in a 14-cavity mold.
July 6, 2012
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Private Label Smackdown: Stage 5 of Product Intimacy
Melinda Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 5, tonight's the night.
June 14, 2012
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OFF THE SHELF: Beer variety pack brews multiple advantages
For its Widmer Brothers beers, the Craft Brew Alliance uses a new variety-pack box that reveals up to four different 22-oz glass bottle brands inside, providing marketing differentiation and materials savings.
June 13, 2012
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Private Label Smackdown: Stage 4 of Product Intimacy
Melinda Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 4, speed dating.
June 7, 2012
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Why STEM Education May Not Serve Engineers
The scientific method of inquiry differs from the engineering approach to problem solving. Why is the approach used by the Wright brothers better? Michigan State University Professor Clark Radcliff explains in this the Automation Conference (TAC) 2012 One on One interview.
June 5, 2012
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Trays tout sustainability
From Excelline Foods comes one MAP thermoform and one vacuum packaged thermoform, while Heinz is replacing CPET trays with a tray that includes Calcium Carbonate.
June 5, 2012
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Private Label Smackdown: Stage 3 of Product Intimacy
Melinda Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 3, pick up lines.
May 31, 2012
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Clever meal kits capitalize on Kraft’s strengths
Two new meal kits from Kraft Foods—Fresh Take and Sizzling Salads, based on the company’s cheese and salad dressing favorites, respectively—use clever, convenient package formats to make it simple for time-strapped consumers to create homemade meals quickly and easily. QR codes provide access to additional recipe ideas.
May 30, 2012
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Beverage Roundtable: It's good for you!
Watch three designer Guest Critics review three packages that promote healthy product attributes. Then scroll down for designer and product details and the comment thread.
May 24, 2012
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Keynote Q&A: Better Food Safety and Its Costs
At the first day of the Automation Conference, David Acheson, managing director, Leavitt Partners, receives a question about how much cost may be passed along to consumers due to the recent Food Safety Modernization Act (FSMA) requirements for food manufacturers. (Approximate Time - 2:34).
May 23, 2012
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