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Videos

The latest videos from ProFood World
Collaboration Turns Packaging Machines in to Green Packaging Machines
September 8, 2011
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Private Label Smackdown: Creating personality for private-label brands
Comparing the retail shelf to a party with "varied personalities," Marcus Hewitt of Dragon Rouge advises, "Just because you're not the loud market leader in the world of brands doesn't mean you need to be a wallflower or a follower."
September 2, 2011
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Innovation Survey: Innovation is a 360-degree Approach
Latest innovation survey rewards great graphic design work that tells a compelling story when combined with a smart structure.
September 1, 2011
Package Design Workshop Video Shorts: Elements of edgy packaging
What gives some package designs their edge? Is it their quirkiness? Their rule-breaking formats? Sarah Williams creative director of Beardwood & Co. attempts to answer these questions while presenting some examples of successful packages with an edge.
August 22, 2011
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Package Design Workshop Video Shorts: Methods of variety segmentation
Ted Mininni, president of Design Force Inc., discusses the critical role that variety segmentation systems in packaging play in guiding consumers to the right products. Successful examples include the use of different package, label, and product colors, as well as the use of specific illustrations to distinguish varieties.
August 17, 2011
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Aseptic R&D/co-packer team helps brands blossom
Flavours, Inc. helps bring aseptic and nutritional products to market in a new facility that handles everything from pilot test batches to full commercial production runs.
August 16, 2011
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Package Design Workshop Video Shorts: Impact through simplicity: icons and symbols
Designers Rochelle Martyn and Lisa Simpson of Monday Collective explore how simple, well-executed icons and symbols can help a brand stand out on shelf. Examples include Honeydrop, Target's up & up, Pret, and Pom Wonderful.
July 25, 2011
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Private Label Smackdown: New game-changing private-label beer brands
Lisa Baer of Baer Design Group says "Beer is one area where private-label may take a smack at national brands." Here she shows two new examples of private-label canned beer brands and compares their packaging against leading national labels.
July 25, 2011
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Film-only multipacks gently conveyed with activated roller-belt technology
So much of the sustainability discussion typically surrounds packaging materials. But it is often the packaging equipment that makes possible the use of some of these new materials.
July 20, 2011
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OFF THE SHELF: Labeling makes drinks stand out
Anne Marie Mohan demonstrates how colorful full body shrink sleeve labeling is making these beverages leap off the shelf and into the consumer's hands.
July 14, 2011
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Water bottler shrinks supply chain with in-house closed-loop recycling
"First rate," "inspiring," and "outstanding": These are just some of the words used by the Greener Package Awards judges to describe the closed-loop recycling system implemented by private-label water bottler Ice River Springs, based in Feversham, ON, Canada.
July 12, 2011
Nutrilite rides 'K-Line Express' to big benefits
Rotary labeler and employee input help California facility reap major gains in line productivity.
July 8, 2011
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OFF THE SHELF: Espresso shots from Italy
Anne Marie Mohan thought she was vacationing while in Italy. Little did she know she was on the clock for another edition of Off The Shelf Video.
July 6, 2011
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Digital printing expands
VIDEO FROM INTERPACK. The WS-6000 from HP Indigo produces folding cartons and changes over to a new job in about 30 seconds.
June 30, 2011
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Two-side pallet labeler
VIDEO FROM INTERPACK. Labeling of two pallet sides and flexible adjustment of label positioning are among the key benefits of this pallet labelling system from Bizerba.
June 27, 2011
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Private Label Smackdown: The French Connection
Guest critic Will Burke from CB'a Brand Engine goes shopping in Paris and analyzes the design strategy for the private label brand Bio across a variety of products including nuts, flour, eggs, and crackers.
June 23, 2011
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OFF THE SHELF: Dosing pediatric meds by child's weight
Jim Butschli demonstrates how a clever packaging innovation from AccuDial Pharmaceutical permits dosing of pediatric medicine based on weight rather than age.
June 23, 2011
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High-speed, low-level palletizer
VIDEO FROM INTERPACK. The SP-1000 HS palletizer from Sidel uses two Fanuc robots to guide layers alternatively to the right or to the left while optimizing the "return stroke" time that traditionally is an empty, nonproductive moment.
June 23, 2011
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