Barilla's Flagship Pasta Plant Showcases Integrated Robotics

Barilla’s flagship pasta manufacturing plant in Parma, Italy, boasts a fully automated, lights-out distribution facility, equipped with 120 laser-guided vehicles and 35 robotic systems.

Barilla’s flagship plant in Parma, Italy, operates 120 laser-guided vehicles.
Barilla’s flagship plant in Parma, Italy, operates 120 laser-guided vehicles.
Photo courtesy of E80 Group

Family owned since 1877, Barilla is the world’s leading pasta maker—more than 160 shapes and sizes sold in more than 100 countries. In Italy, it accounts for 45% of the pasta market, and 35% in the U.S. market. In addition to pasta, Barilla owns 16 brands in related product categories such as sauces and breads.

While steeped in history, Barilla is no stranger to technology. The Italian pasta maker is using connected technologies and analytics to improve traceability in its supply chain. Its field-to-fork initiative tracks all stages of food production—from local harvesting to storage, processing, packaging, distribution, and even consumption.

Barilla has been an early adopter of sustainable practices in its facilities. More than two-thirds of the electricity used in Barilla plants comes from renewable sources. Since 2010, Barilla facilities have reduced water consumption by 21% and greenhouse gas emissions by 30%. The company also promotes more sustainable agricultural and farming practices for its suppliers—3,000 farming companies worldwide are involved in sustainable agriculture projects with Barilla.

Robotics-integrated distribution

It was amid this culture of technology and environmental initiative that Barilla announced plans in 2018 to invest €1 billion over five years into its industrial assets, aimed at boosting sustainability by optimizing processes and technologies. A pivotal focus of this plan was transforming the distribution operations of its flagship pasta production facility in Parma, Italy, into a showcase of integrated robotic processes and energy conservation.

The newly upgraded distribution facility at the largest pasta manufacturing operation in the world integrates state-of-the-art robotics, machine-to-machine communication, and the Industrial Internet of Things (IIoT) for optimized automation and streamlined throughput.

Highly automated flexible systems enable Barilla to respond to the needs and capabilities of the distribution facility, notes Alessandro Spadini, plant director for the Parma facility. “Any distribution system that is not sufficiently flexible, that is based on a rigid scheme, sooner or later, will become an issue,” he says.

An essential part of the distribution project is the systemic integration of the project rather than single, discrete systems, according to Spadini. To realize this strategy, Barilla called on E80 Group to create the all-encompassing solution. Beginning with planning and distribution model simulations for the Parma facility in 2013 and continuing with upgrades and expansions through 2020, E80 has enabled a 430,000-sq-ft distribution facility that is fully automated, lights out, operating 24/7/365. It’s equipped with 120 laser-guided vehicles (LGVs), and 35 robotic systems including high-density automated storage and retrieval systems (AS/RS), palletizers, labelers, and stretch wrappers.

In 2019, these systems combined handled 438,000 tons of pasta; about 1,000 different packaged SKUs.

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