Robotic Automation Doubles Capacity for Dot’s Pretzels

Known for its bold, distinctive seasoning, Dot’s Homestyle Pretzels is the third-largest pretzel brand in terms of sales volume in the United States. That's quite an accomplishment for a company founded in 2012, operating in a mature product segment, that didn’t gain national distribution until the middle of 2019, with much of that initially through hardware stores. 

Dot’s Homestyle Pretzels is the third-largest pretzel brand in terms of sales volume in the United States. The Hershey Company acquired Dot’s for $1.2 billion in December 2021.Founder Dorothy (Dot) Henke and her team have  managed the growth carefully, expanding from early roots as a home business, to successively opening plants in Dot’s hometown of Velva, N.D., her winter home in Goodyear, Ariz., and then an eastern leaning, geographically equidistant plant in Lenexa, Kan.