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Dropping water weight

A complete line approach recognizes the roles that lightweight and safe packaging, quality equipment, line design and smart automation play in meeting the challenges of the bottled water market.

Sidel works on more than 250,000 bottle concepts every year.
Sidel works on more than 250,000 bottle concepts every year.

Technavio analysts forecast the global bottled water market in terms of revenue and volume to grow at a CAGR of 7.40% and 6.18%, respectively, during 2014-2019. The analysts estimate factors such as the increasing focus on improving and redesigning of packaging materials to spur the growth of the bottled water packaging market until the end of 2020. Customers prefer buying products with attractive packaging, so manufacturers are continuously trying to reinvent and enhance the packaging for bottled water. The material of choice in this growing market is PET, covering 86% of all projected bottled water packaging sales in 2016.*

The Sidel PET Complete Water Solution was developed to consider every aspect of water production, including packaging with a focus on lightweighting. "Smarter solutions and innovations are essential to meeting the needs of the rapidly expanding and ever-changing bottled water market. A complete line approach recognizes the roles that lightweight and safe packaging, top quality equipment, optimized line design, smart automation and ongoing services all have to play in meeting the market challenges. It offers producers full control and transparency throughout the bottling process,” says Simone Pisani, category marketing director, water, at Sidel.  

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