Top-shelf tips for shelf-ready packaging

A new guide outlines how manufacturers can create shelf-ready packaging for retailers that can improve operational efficiency and sales.

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Retail disruption is all too real. As retailers contend with consumers shifting their attention to the perimeter of the store, higher labor costs, smaller footprints and tighter margins, many are trying to adapt to the new competitive landscape by turning to shelf-ready packaging, according to a new guide published by Rovema North America and Vanguard Packaging. Titled “Successfully Navigating Shelf Ready Packaging Disruption,” the guide outlines how CPG manufacturers can create shelf-ready packaging for retailers that can improve operational efficiency, help differentiate products and boost sales — ultimately becoming a valued resource and partner for retailers.

Shelf-ready packaging is a configuration that incorporates enough secondary packaging to protect products during shipment but simultaneously serves as a restocking and aesthetic retail display unit.

Retailers reap a multitude of benefits from shelf-ready packaging, according to the guide. Products in shelf-ready packaging are easy to identify, making it simple to pull orders from distribution centers. It also allows employees to locate items in the back of the store faster, reducing the likelihood of out-of-stock items and minimizing restocking. Because the cases are ready to display once they are open and are usually lighter and smaller than conventional secondary packaging, shelf-ready packaging reduces labor costs. Employees can easily deliver multiple units to the shelves and restock items in one motion instead of individually stacking the products on the shelves. In addition, retailers may generate more facing revenue with shelf-ready packaging. In some cases, up to 20 percent more facings can be created on a given shelf space, according to the guide.

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