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Organic Sparkling Botanicals Carve New Beverage Category

Petal is the only women’s brand with all botanical-based SKUs, combining rosewater and dried florals in a refreshing sparkling beverage. Cans currently feature decorated shrink label that promises a luxurious experience and gets attention on store shelf

Can Family All

Petal is the brain child of Candice Crane, South African transplant to the U.S. with strong ties to the packaging world. Her father, Mike Levy, uprooted the family decades ago to buy Arpac, a PMMI machinery manufacturer in Schiller Park, IL. Levy sold Arpac back in 2017 and now his daughter is blazing her own trail in the beverage market, and packaging and branding play a huge part in the success equation.

Crane started blending her own teas at home and found a connection with her grandmother’s love of rosewater. Long touted for containing antioxidants and having healing qualities for skin and digestion, even mental well-being, Crane experimented with blends of rosewater, spices and dried florals. 

But Crane stresses the sparkling beverages are not functional foods or supplements, they are a nutritious beverage, and are marketed as such, much like herbal tea. Petal makes no health claims and packaging does not contain a supplement panel.

Other brands may have one or two botanical SKU’s, but every can of Petal is an organic-certified, botanical beverage.  Flavors include Elderberry White Tea Flower, Lemongrass Dandelion and Peach Marigold, as well as Original Rose, Mint Rose and Lychee Rose.

An early mentor was a co-founder of Steaz green tea and energy drinks. Candice learned about ingredient sourcing, formulas, processing and building a brand.  This same early supporter ultimately became an investor.

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