Bottled Water Processing Market Projected at $457 Billion by 2028

A new study attributes the growth to rising public demand for healthy drinking water, along with innovations in processing technologies that produce high-quality bottled water.

Bottled Water Market $457 Billion
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A new report by research firm Markets and Markets anticipates the global bottled water processing market will exceed $457 billion by 2028, with a compound annual growth rate (CAGR) of 8% during that time. Bottled water processing was valued at $311.1 billion in 2023. The study indicates a confluence of factors will contribute to the market’s growth, including an increasing urban and mobile population, rising disposable incomes, and heightened awareness of health and wellness connected with safe and convenient drinking water.

Technological innovations in the way water is processed is another key aspect to the growth projection, according to Markets and Markets. These technologies include:

  • Ion Exchange & Demineralization: Ion exchange and demineralization processes are essential for removing dissolved salts and minerals from water, ensuring the production of purified bottled water. This segment is crucial for producing both still and sparkling water.
  • Disinfection: Disinfection technologies, including ultraviolet (UV) irradiation, ozonation, and chlorination, are employed to eliminate pathogens and ensure the microbiological safety of bottled water. UV irradiation is particularly popular due to its effectiveness and lack of chemical residues.
  • Filtration: Filtration technologies, such as microfiltration, ultrafiltration, and nanofiltration, are used to remove suspended particles, bacteria, and organic compounds from water. Filtration is a critical step in ensuring the clarity and quality of bottled water.

The study also notes that 70% of all bottled water sales are for still water, with sparkling/carbonated water at 30% of market share. Sparkling water sales are expected to grow due to increasing consumer interest in flavored and functional beverages.


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Environmental concerns over bottled water are also pushing manufacturers into more eco-friendly packaging, according to the study, with initiatives to reduce plastic waste and improve recycling processes. Plastic bottles for water currently hold 60% of market share, with more sustainable alternatives being introduced and accepted by the public, including cartons and aluminum cans, which makes up 15% of the market. The other 25% of the market is in glass bottles, which are fully recyclable and appeal to consumers of premium brands.

As for sales by global region, the study notes North America is the leading market for bottled water processing, driven by high consumer demand for premium and flavored water products. The presence of major market players and stringent regulatory standards contribute to North America’s continued growth. Europe is next, with a strong focus on sustainability and eco-friendly packaging materials, including reusable containers. Asia-Pacific is expected to see the fastest growth through 2028, while Latin America, the Middle East, and Africa round out the list. 



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