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Coca-Cola mini bottle: Shape supports simplistic design

The label features the brand’s iconic logo and a shadow image of the famous bottle shape, but otherwise offers plenty of ‘breathing room.’

Many consumers are easily swayed by arresting packaging design that is simplistic in nature. Coca-Cola is a strong believer in the marketing value of terrific package design, and its new 8.5-oz decorated bottles of Coca-Cola serve as a prime example.

In a posting on The Huffington Post’s Web site, Val Brown, a brand marketing consultant, acknowledges she hasn’t purchased soft drinks for years, but the decorative effects on the new Coca-Cola bottles were so startling that she couldn’t resist making a purchase, purely for the packaging.

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