Let’s assume you market a quality product, and it’s in a busy category that requires some measure of shopper expertise to make a selection. What drives a shopper to pick up one product instead of another?
Often, it might be the attractiveness of the label. Make no mistake about it, shoppers do read labels. But they also are swayed by their pure artistry. If shoppers are undecided between two or more products, the label design could be a tiebreaker.
