Beverage

Simplicity differentiates Australian beer brand

For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.

September 14, 2011

Beverage: Page 102

Beverage

Bomb Lager launches in cans

Bomb Lager, a new craft beer from New York-based Bomb Beer Co., has launched in 12 oz. cans.

September 13, 2011

Beverage

Wine in a can

French filler Cacolac has signed a contract with Australian company Barokes Pty Ltd. (now registered in Europe as Vinsafe International Pty Ltd.) licensing them to fill wine in a can using Barokes’ Vinsafe technology.

September 13, 2011

Beverage

Just Chill offers new four-pack

Colorful cans and cartons help California company market its ‘relaxation’ beverage.

September 12, 2011

Beverage

2011 Clear Choice Awards

The Glass Packaging Institute (GPI) announced the winners of its 2011 Clear Choice Awards.

September 12, 2011

Dairy

'Ground-breaking' soft drinks innovation

Britvic has shaken up the soft drinks industry by giving its iconic Tango brand a new twist with the launch of Turbo Tango, a ground-breaking soft drinks innovation targeted at teens. The innovation features ‘nitro-fuelled’ aerosol technology, which delivers a foamy blast of orange and a totally new drinking experience.

September 8, 2011

Beverage

Cartoon in a can boosts soft drink sales

German grocery chain Edeka Hessenring launches its own-brand cola in a novel six-pack carton, along with augmented reality that lets the ‘Sprudeltier’ out of the can.

September 8, 2011

Beverage

Color and shape define organic superfruit wine label design

Bright colors and flowing shapes help convey a sense of fun and entertainment for a new sangria brand made with organic ingredients.

September 6, 2011

Beverage

Diet Coke gets dressed for autumn

This fall, in a nod to the millions of people leaving a relaxing summer behind and embarking on a reenergized autumn, Diet Coke is launching a new, refreshed ad campaign and limited-time-only can design that will catch the eye of extraordinary individuals everywhere.

September 2, 2011

Beverage

Water brand infused with environmental reverence

A carefully chosen packaging design facilitated by a state-of-the-art bottling plant offers consumers a window to the soul of a natural artesian water brand from Panama.

September 1, 2011

Beverage

U.K. gin brand gets 'radical and contemporary' refresh

For it’s 250th anniversary, Greenall’s Original London Dry Gin gets modern update, with stylized graphics meant to appeal to a younger generation of gin drinkers.

August 30, 2011

Beverage

Spanish still-water bottler lightweights bottle neck

A smaller water-bottle neck size accompanied by an easier-to-open cap saves Aguas De Mondariz 40% in package weight and adds to consumer convenience.

August 26, 2011

Beverage

Social media input energizes Verve Energy Drink packaging redesign

Vemma employs the input of 23,000-plus Facebook followers to help design a more modern look for its aluminum can-packed energy beverages.

August 25, 2011