Start 2026 at an Advantage in the Food Industry—attend PACK EXPO East!
Tackle new projects early in the year and find packaging and processing solutions for all types of foods, all in one trip to Philadelphia.

Beverage Roundtable: Hold your liquor!

Will the Skinny Girl fade away? Is Absolut a victim of its own success? And what about the cap on that high-touch bottle of Oronoco Rum? They're all great, but if you designed them, would you change anything? Watch, then join the conversation in the comments thread below.

For our inaugural episode, three Guest Critics picked three very different bottles from the liquor aisle, each with a unique personality: Absolut vodka, Oronoco Rum and premixed Skinny Girl Margarita. Each package earned lots of praise and a bit of scrutiny. Watch, listen, learn. Then decide if you agree or disagree, and join the conversation in the comment thread below.

Special thanks to our Guest Critics Melinda Wooten of KW Strategems, Lisa Baer of Baer Design Group and Philip Hague of Webb deVlam.
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Researched List: Engineering Services Firms
Kick off 2026 with Fresh Ideas for Foods. Register for PACK EXPO East!
Be the first to find what’s next in food packaging and processing at PACK EXPO East. Discover advances in sustainability, see solutions from 500 exhibitors and uncover new ideas for your industry and beyond—all in one trip to Philadelphia.
REGISTER NOW & SAVE
Kick off 2026 with Fresh Ideas for Foods. Register for PACK EXPO East!