Beverage Roundtable: Hold your liquor!

Will the Skinny Girl fade away? Is Absolut a victim of its own success? And what about the cap on that high-touch bottle of Oronoco Rum? They're all great, but if you designed them, would you change anything? Watch, then join the conversation in the comments thread below.

For our inaugural episode, three Guest Critics picked three very different bottles from the liquor aisle, each with a unique personality: Absolut vodka, Oronoco Rum and premixed Skinny Girl Margarita. Each package earned lots of praise and a bit of scrutiny. Watch, listen, learn. Then decide if you agree or disagree, and join the conversation in the comment thread below.

Special thanks to our Guest Critics Melinda Wooten of KW Strategems, Lisa Baer of Baer Design Group and Philip Hague of Webb deVlam.
Hot fill to aseptic: what changed at PACK EXPO
Filling speeds, seal integrity, contamination control — our editors found the liquid foods innovations that matter. See what's new and get ahead of the competition. Download your free report now. 
FREE DOWNLOAD
Hot fill to aseptic: what changed at PACK EXPO
The future of food plant maintenance is remote
Remote monitoring and access are reshaping how plants prevent downtime and protect food safety. See how.
Read More
The future of food plant maintenance is remote