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Beverage Roundtable: Hold your liquor!

Will the Skinny Girl fade away? Is Absolut a victim of its own success? And what about the cap on that high-touch bottle of Oronoco Rum? They're all great, but if you designed them, would you change anything? Watch, then join the conversation in the comments thread below.

For our inaugural episode, three Guest Critics picked three very different bottles from the liquor aisle, each with a unique personality: Absolut vodka, Oronoco Rum and premixed Skinny Girl Margarita. Each package earned lots of praise and a bit of scrutiny. Watch, listen, learn. Then decide if you agree or disagree, and join the conversation in the comment thread below.

Special thanks to our Guest Critics Melinda Wooten of KW Strategems, Lisa Baer of Baer Design Group and Philip Hague of Webb deVlam.
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
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List: Digitalization Companies From PACK EXPO
Break out of the ordinary: see what’s new in food packaging & processing
At PACK EXPO Las Vegas you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in food packaging and processing.
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Break out of the ordinary: see what’s new in food packaging & processing