Beverage

Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.

November 28, 2010

Beverage: Page 114

Beverage

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November 28, 2010

Beverage

Vortex boosts Miller Lite sales

Not only did the Vortex bottle for Miller Lite win a Clear Choice Award from the Glass Packaging Institute. It has also boosted sales.

November 27, 2010

Beverage

OFF THE SHELF: Self-heating can for coffee

Editor Pat Reynolds demonstrates the workings of a new, self-heating can now on sale in Walmart stores that comes to America from a Malaysia-based firm called Hot Can.

November 21, 2010

Beverage

Focus on what you can control--anything can happen if you try

The economy has been going backward-to-sideways long enough. It is time to recover.

November 19, 2010

Beverage

Custom assembly and packaging provide priceless benefits

California Autism Foundation contract packaging and assembly services support several programs for adults and children with Autism Spectrum Disorder, while growing into the third largest business in Richmond, CA.

November 19, 2010

Dairy

AROL FT performs critical bottling inspection tasks

Arol's FT System provides complete solutions for bottling line inspection and control systems.

November 15, 2010

Beverage

Foil, rich colors strengthen Wisk's brand cues

Laundry detergent is an aisle in the store with a lot of visual "noise."

November 13, 2010

Beverage

Recyclable holographic effect puts the 'wow' in Gillette razor

The "trifecta" in package design today is a package that delivers sales results for a brand while also being environmentally friendly and reducing materials use and costs.

November 13, 2010

Beverage

New headsets bring smooth torquing of coated closures

Damaged closures were unsightly. Overtightening made the closures a challenge in the hands of consumers. New headsets on rotary cappers solved both problems.

November 13, 2010

Beverage

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November 13, 2010

Beverage

Winemaker toasts packaging design importance

Silver Moon Winery, Dover, OH, markets a range of wines but places special emphasis on sweet and dessert wine offerings—wines made from the juices of California and New York grapes infused with selected fruits.

November 12, 2010

Beverage

Winery installs high-res ink-jet print system

Augusta Winery, Augusta, MO, is an award-winning producer of hand-crafted wines marketed under Augusta and Montelle brand names.

November 12, 2010