Beverage

Add-on packaging revs up Coors' sales

First things first. Yes, it's a real package. No, it's not actually shipped that way. But when retailers hand-erect the faux carburetor valve covers and insert the tabs into die-cut slots on 24-count multipacks of the new "engine block" package for Coors Light, they've got a clever floor display that has jump-started sales of the brand in a recent promotion, says the Golden, CO, brewer.

April 30, 1997

Beverage: Page 303

Dairy

Nestlé puts new faces on mix containers

A multi-material oval can in the U.K., a twin-pack of pouches in Switzerland, and a high-density polyethylene oval in the U.S. each deliver kid-oriented retail punch for Nestlé's powdered milk mixes.

March 31, 1997

Beverage

Fiber drum liner

A new smooth-walled LDPE liner is manufactured specifically for use with 55-gal open-head fiber drums with a 21.5" dia. It's extrusion blown, FDA-approved LDPE with an average wall thickness of 15 mils.

March 31, 1997

Beverage

National bottle bill?

Sen. James Jeffords (R-VT) once again has introduced a bill requiring all beer, water and soft drink containers sold in the U.S. to carry a 10¢ deposit.

March 31, 1997

Beverage

Setting up shop (sidebar)

Invisible bar codes

March 31, 1997

Prepared & Canned Foods

Conflicting standards

A proposed effort to develop an international labeling system for all chemicals and mixtures could result in mandatory relabeling of U.S. food products containing safe levels of pesticide residues or food additives.

March 31, 1997

Beverage

Packaging rediscovers the language of touch

New packages from Coca-Cola Co. (Atlanta, GA) and Matrix Essentials, Inc. (Solon, OH) provide dramatic evidence that the importance of a package's tactile quality is making a dramatic U.S.

March 31, 1997

Beverage

Supplier news: Achievements

ISO 9002 certification: Toray Plastics (America), Inc. (N. Kingstown, RI) for its Lumirror Div.; Sonoco Industrial Container Division's (Marietta, GA) fiber drum production plant; Atlantis Plastics, Inc.

March 31, 1997

Beverage

Distribution packaging by the numbers

Using real-world shock and vibration data to design your pack can speed development, prevent damage and economize on materials. Collecting such data isn't easy, but now new ideas for sharing the burden-with the help of the Internet-are taking root in the

March 31, 1997

Beverage

Homemade look for wine package

Montevina Winery's new Cucina Mista wine has a label that is especially refreshing for its simple rustic appeal. Italian for "kitchen mix," the wine is a blend of 20 different red table wines produced by this St.

March 31, 1997

Beverage

Jugos debuts juice in 2-L cartons in Mexico

The first 2-L aseptic carton for juices and drinks in Mexico has been introduced by Jugos del Valle, S.A. de C.V., Mexico City. The Pour 'n Seal® carton produced by Combibloc Inc.

March 31, 1997

Beverage

Life-cycle analysis gains political cachet

The President's Council on Sustainable Development (PCSD), having received a new lease on life, will be pushing ahead with its efforts to proselytize on behalf of "Extended Product Responsibility (EPR)," a concept that has numerous implications for users of packaging.

March 31, 1997

Beverage

Speed and flexibility sought in equipment

A combination of speed with flexibility was cited as the most often selected approach to buying new equipment. So reports the research into packaging productivity conducted by the Packaging Machinery Manufacturers Institute (Arlington, VA) that will be made public at PMMI's Productivity Forum, April 28 to 30, at the Wyndham Hotel near Chicago.

March 31, 1997