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Pearlfisher illustrated the natural ingredients of Grove to cue the product experience against a muted orange color palette.
Beverage
Drink label design burrows into the natural world
Label graphics for the third variant in Seedlip’s line of non-alcoholic distilled beverages use an artful arrangement of the brand’s own botanicals, a distinct monogram, and copper detailing.
September 30, 2018

Beverage: Page 41

Beverage
Gold, silver, and bronze: A winning design for an athlete’s beverage
First RTD energy coffee aimed at ‘Ath-lifers’ and those ages 18 to 40 gets rebranding with packaging designs that draw on sporting symbology such as athlete’s jerseys and medals.
September 29, 2018
The shelf-stable coffee line is made up of four 12-oz RTD coffees.
Beverage
Spotted at Labelexpo: Barefoot, Gallo wine labels use all new flexo printing technique
G3 Enterprises, the company behind Gallo wines and the Barefoot brand, is now using a new flexo printing technique that achieves the precision of solvent-processed plates while using a water-based process.
September 26, 2018
Barefoot brand wines now use a new flexo label printing method.
Beverage
Coca-Cola's Simply Orange more sustainable, still structurally sound
New 89-oz juice bottle with integral handle switches from PETG to new PET formulation, goes from resin code PETE 7 to code PETE 1.
September 21, 2018
The integral handle bottle went from resin code PETE 7 to code PETE 1.
Beverage
Flat wine bottle for e-commerce is a Dow Diamond finalist
A flat, Bordeaux-style wine bottle that easily fits through U.K. households’ letterboxes is named a Diamond finalist in The Dow Chemical Company’s 2018 30th Awards for Packaging Innovation.
September 16, 2018
The wines are packaged in a corrugated, letterbox-friendly postal pack.
Beverage
Danone’s 3.2 million unique labels
Aqua d’Or, the Danish mineral water brand owned by Danone, is now selling 3.2 million of its water bottles in one-of-a-kind packaging.
September 14, 2018
Aqua d'Or's campaign involved 3.2 million unique labels.
Beverage
Craft brewer upgrades can filling
This Canadian brewer was the first in the world to commercialize the Innofill Can C, a can filler designed specifically for brewers whose volumes are in the small to medium range.
September 12, 2018
Steamworks was the first to install the small-footprint Innofill Can C .
Beverage
Package redesign thwarts brand identity crisis
When Kill Cliff's product line expanded to cover more of the CrossFit market, the packaging needed an update to reflect all new drinks designed for separate applications.
August 29, 2018
When Kill Cliff's product line expanded to cover more of the CrossFit market, the packaging needed an update.
Beverage
New kombucha brand comes on bold and bright
A new line of kombucha beverages from international rugby champion Jonny Wilkinson uses a bold logo mark and colors, along with free-flowing lines that represent living energy.
August 27, 2018
N°1 Kombucha in Passion Fruit & Goji
Beverage
MillerCoors' Sol brews up a sunny redesign
A vibrant new look for Sol beer packaging incorporates the brand’s iconic heritage, sunrays, and old Mexico signage to build appeal and stand out from the competition.
August 21, 2018
A vibrant new look for Sol beer packaging incorporates the brand’s iconic heritage, sunrays, and old Mexico signage to build appeal and stand out from the competition.
Beverage
Private-Brand Label Design Translated for Kombucha Line
For a new line of seven kombucha drinks in exotic flavors, Fresh Thyme uses packaging graphics that align with its private-label brand while communicating drinks’ health benefits.
August 19, 2018
Fresh Thyme Farmers Market worked with The Creative on a package design for its new, own-brand Organic Kombucha.
Beverage
Case packer features flap conditioner
Because flaps on corrugated reshippers don’t have the crisp memory that is typically found on brand new corrugated cases, a ‘flying opener’ is being deployed at McManis Family Winery.
August 15, 2018
Bottles being inserted into case at McManis Family Winery.
Beverage
Consumer education is key for kids’ beverage marketer
In this First Person interview, Matt Swanson, Rethink Brands’ Co-Founder and CEO, discusses the company’s brand investment and the importance of reaching consumers in a product segment that’s been stagnant for years.
August 14, 2018
Rethink co-founders Matt Swanson (left) and Chris O’Donovan.
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