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Aqua d'Or's campaign involved 3.2 million unique labels.
Beverage
Danone’s 3.2 million unique labels
Aqua d’Or, the Danish mineral water brand owned by Danone, is now selling 3.2 million of its water bottles in one-of-a-kind packaging.
September 14, 2018

Beverage: Page 42

Beverage
Craft brewer upgrades can filling
This Canadian brewer was the first in the world to commercialize the Innofill Can C, a can filler designed specifically for brewers whose volumes are in the small to medium range.
September 12, 2018
Steamworks was the first to install the small-footprint Innofill Can C .
Beverage
Package redesign thwarts brand identity crisis
When Kill Cliff's product line expanded to cover more of the CrossFit market, the packaging needed an update to reflect all new drinks designed for separate applications.
August 29, 2018
When Kill Cliff's product line expanded to cover more of the CrossFit market, the packaging needed an update.
Beverage
New kombucha brand comes on bold and bright
A new line of kombucha beverages from international rugby champion Jonny Wilkinson uses a bold logo mark and colors, along with free-flowing lines that represent living energy.
August 27, 2018
N°1 Kombucha in Passion Fruit & Goji
Beverage
MillerCoors' Sol brews up a sunny redesign
A vibrant new look for Sol beer packaging incorporates the brand’s iconic heritage, sunrays, and old Mexico signage to build appeal and stand out from the competition.
August 21, 2018
A vibrant new look for Sol beer packaging incorporates the brand’s iconic heritage, sunrays, and old Mexico signage to build appeal and stand out from the competition.
Beverage
Private-Brand Label Design Translated for Kombucha Line
For a new line of seven kombucha drinks in exotic flavors, Fresh Thyme uses packaging graphics that align with its private-label brand while communicating drinks’ health benefits.
August 19, 2018
Fresh Thyme Farmers Market worked with The Creative on a package design for its new, own-brand Organic Kombucha.
Beverage
Case packer features flap conditioner
Because flaps on corrugated reshippers don’t have the crisp memory that is typically found on brand new corrugated cases, a ‘flying opener’ is being deployed at McManis Family Winery.
August 15, 2018
Bottles being inserted into case at McManis Family Winery.
Beverage
Consumer education is key for kids’ beverage marketer
In this First Person interview, Matt Swanson, Rethink Brands’ Co-Founder and CEO, discusses the company’s brand investment and the importance of reaching consumers in a product segment that’s been stagnant for years.
August 14, 2018
Rethink co-founders Matt Swanson (left) and Chris O’Donovan.
Beverage
Case forming brings benefits
Case forming as opposed to case erecting plays a key role in the secondary packaging operation at a new bottling line at McManis Family Winery.
August 10, 2018
Corrugated cases filled with wine bottles at McManis Family Winery.
Beverage
Inspection systems central to wine bottling line
McManis Family Winery has grown rapidly over the past five years, so an upgrade in automation was inevitable, including in the area of automated inspection.
August 9, 2018
In the foreground of this overhead shot is one of four inspection stations that are on the line.
Beverage
Craft brew label supports niche within niche
When Kingfisher Beer launched the world’s first craft beer innovation designed specifically for Indian restaurants, brewed as an accompaniment to Indian food, it needed a label to help restaurant-goers make the connection.
August 6, 2018
Kingfisher Beer's new, restaurant-only IPA, needed a differentiating label.
Beverage
‘Cool’ redesign for sub-zero, submicron-distilled spirits
A new brand identity for Underground Spirits uses a stylized map of Canberra and a snowflake shape to reference the brand’s provenance and its ultra-cold purifying ‘cryofiltering’ process.
August 6, 2018
Underground Spirits' Shiraz Gin
Beverage
A family winery grows into automation
‘We’re fully automated’ is how the Director of Packaging Operations at McManis Family Winery succinctly puts it when describing how this California winery has upgraded its end-of-line.
August 3, 2018
The case packer uses these pick heads to pick bottles and deposit them into a waiting case.
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