Beverage

Two-part package puts consumers in good spirits

The convenient Clasper bottle combines two containers with the bottom container snapping into the base of the larger top bottle.

September 8, 2016

Beverage: Page 61

Beverage

Malt liquor branding draws on seasonal flavor, familiar brand logo

Design firm creates distinct bottle label to stand out in recognizable brand lineup.

September 7, 2016

Beverage

Novel package for a ‘disruptive’ cocktail

A two-compartment package—with the bottom container snapping into the base of the larger top bottle—is being used to launch a disruptive new portable, shelf-stable cocktail line.

September 7, 2016

Beverage

Bottle branding for rosé targets fashionable consumers

Top-end rosé sub-brand gets redesign to enhance customer engagement, convey brand’s history.

September 6, 2016

Beverage

Global demand for wine packaging to reach $22.8 billion

​Freedonia study projects wine packaging to increase 2.3% per year to $22.8 billion in 2020.

September 1, 2016

Beverage

Evian’s ‘naked’ bottles are ready for launch

Evian calls this new multipacking technology 'disruptive,' while the packaging machinery builder behind it says it ‘will change the future of packaging.’

August 30, 2016

Beverage

Wine label graphics draw on Americana

Vintage general store signs and old California fruit crate labels provide the inspiration for new label graphics for Sonoma County-based Murphy-Goode’s classic wines.

August 29, 2016

Beverage

Texas vodka distiller uses retro bar imagery for bottle redesign

BJ Hooker unveils a new bottle design using Applied Ceramic Labeling to achieve a 3D effect for more shelf appeal.

August 26, 2016

Beverage

Craft soft drinks company rebrands with new visual identity

The Dalston Cola Company unveils a new visual identity, as it seeks to move from a niche craft drinks company to an established brand.

August 24, 2016

Beverage

Thea’s Tea gets refreshing redesign

As part of an effort to expand Thea’s English Standard Tea’s product distribution, product labeling is redesigned to reflect the tea’s natural flavors.

August 22, 2016

Beverage

Kinder Cola unveils shrink sleeve labels

Kinder Cola, the Dutch beverage line aimed at children, has a new look on store shelves these days.

August 21, 2016

Beverage

Super-premium tequila bottle embodies ‘The Noble Pursuit’

Casa Noble Tequila undergoes a rebranding that uses the family history of the brand as the basis for authentic, sophisticated new labels that connect to the ‘Spirit of Mexico.’

August 16, 2016

Beverage

Avoid these four mistakes when launching a new wine brand

Are you overlooking vital branding and packaging considerations in your wine launch? Find out how to create a compelling, consistent brand story that stands out from the competition.

August 13, 2016