Beverage

Whitener pens niche with cosmetics

Out-of-the-carton thinking for BriteSmile Inc., Walnut Creek, CA, has pushed the retail version of its product into a premium niche at cosmetics counters.

March 31, 2005

Vertical Markets: Page 259

Beverage

Broader NY bottle bill

The New York State Assembly Committee on Codes endorsed legislation to extend the state’s deposit container law to bottles and cans of juice, iced tea, sports drinks, and water.

March 31, 2005

Beverage

Coke sues over carafe package

Coca-Cola Co., maker of the Minute Maid brand of juices, filed suit January 26 against Florida’s Natural, Lake Wales, FL, claiming that company’s 59-oz carafe container infringes on the patented carafe for Minute Maid’s Simply Orange brand (shown here).

March 31, 2005

Beverage

Clarification

On page 47 of Packaging World’s March coverage of the Flexible Packaging Association’s awards competition, the wrong image appeared with the description of the Autopak® Sterilization Pouch.

March 31, 2005

Beverage

Vendange varietals select Prisma Aseptic

Just months after Canandaigua Wine introduced its Almaden Sangria in a Prisma® Aseptic carton from Tetra Pak, the company has introduced four varieties of its Vendange wines in the same 500-mL carton with an innovative resealable screw cap.

March 31, 2005

Beverage

Make2Pack European meeting attracts Interpack attendees

28-29 April meeting is convenient for Interpack visitors to attend. M2P member company ELAU will host meeting near Frankfurt, Germany.

March 31, 2005

Soups, Condiments, Sauces, Spices, Dips & Dressings

Does your package 'tell a story'?

I hadn’t really thought about storytelling as a marketing device until I read a column in Forbes by writer Daniel Pink that detailed a whole host of products with package copy that tells the story behind the product.

March 31, 2005

Prepared & Canned Foods

Jolt relaunch is 'electric'

After 20 years, Wet Planet reintroduces Jolt in a 23.5-oz aluminum resealable can decorated with thermochromic inks.

March 31, 2005

Beverage

Workflow software works for JohnsonDiversey

JohnsonDiversey speeds the approval process for packaging changes and launches using a workflow database that handles specifications and bills of material.

March 31, 2005

Beverage

Nestlé Canada restages coffee for incremental growth

Nestlé Canada wanted to grow the marketing potential for its roast and ground coffees in the foodservice industry, but it realized the channel is diverse and that it needed to rethink its branding strategy.

March 31, 2005

Beverage

Getting a 'read' on an unusual competitor

Desirable, high-visibility impulse-purchase space near retailers’ checkout is growing increasingly crowded.

February 28, 2005

Conveying & Product Handling

OPC keeps bottles moving

A soft drink bottling company uses OPC technology to track the ingredients and components in each bottle and analyze traceability.

February 28, 2005

Beverage

Simulation technologies aid packaging machine design

If you’re a packaging machinery OEM or buyer of packaging machinery and you’re seeking leading technologies for system design, noise reduction, vibration control, motion simulation, and durability, you may want to send a representative to the April 22 Virtual Packaging Engineering Forum.

February 28, 2005