Beverage

Flock-of-birds theme carries design for sparkling water

The brand promise of crisp, natural refreshment is embodied in the package design for Something Natural sparkling water.

December 1, 2011

Leaders (UNIVERSAL TAXONOMY PFW): Page 286

Beverage

Mountain Dew gets brand-specific bottle

Design challenges include meeting operational requirements for ‘hundreds of bottlers’ and creating a new shape using the same lightweight preform for sustainability.

December 1, 2011

Beverage

Packaging, brand name make sake product approachable

Unique design agency approach to packaging supports Hiro Sake LLC’s strategy to launch an authentic Japanese spirits brand that demystifies sake for U.S. consumers.

November 30, 2011

Beverage

Air blower brings labeling improvement

The Woodchuck® Cidery recently installed a blower-powered bottle drying system to help keep up with the growing demand and satisfy today’s labelling and ink jet coding requirements.

November 30, 2011

Beverage

Premium vodka in stylized distillery sample bottle

Caramel and truffle-flavored vodka brand gets contemporary distillery sample bottle that's decorative enough to display.

November 7, 2011

Beverage

Bottle packer brings speed, reduces breakage

Luxco is enjoying the sweet sounds of silence since upgrading its packaging line to technology that almost eliminates bottle breakage while increasing packer speed.

November 4, 2011

Beverage

QR codes add value on the supermarket shelf

More and more food and beverage manufacturers are incorporating QR codes that give consumers background information on the product right at the supermarket shelf.

November 1, 2011

Beverage

A switch to plastic at Beam

PET bottles for Beam’s spirits bring a revamped packaging line to the Frankfort, KY, plant. Unscrambler, vision inspection, and wraparound case packer are all new.

October 27, 2011

Beverage

F/f/s for gusseted bags

Model G-14 form/fill/seal system from Fres-Co System produces stand-up gusseted pouches with four-corner seal and fold-over tin tie.

October 23, 2011

Beverage

Using trial-size packaging to induce first-time purchasing

Trial-size packages are a type of downsizing that entails many options.

October 10, 2011

Beverage

A packaging lesson from...a tea bag?!

Rob Jolles, Jolles Associates, Inc.  I am what you might call a methodically observant person. That means that I look for lessons in almost everything I do. I look for a lesson through the people I meet, the businesses I consult with, the seminars I deliver, and even the tea bags that arrive at my dinner table

October 5, 2011

Beverage

evian adds a splash of fashion's influence

A new limited-edition package design for evian mineral water combines the bottled water brand’s free-minded spirit with the nonconventional creativity of French fashion design house Courrèges.

October 5, 2011

Beverage

Holistic design may just be the answer

We believe holistic packaging design goes a level beyond universal design principles.

September 29, 2011