Beverage

Calorie-burning beverage rolls out in can 4-packs

Multipacked cans of Celsius are part of a strategically staged introduction.

August 28, 2007

Leaders (UNIVERSAL TAXONOMY PFW): Page 394

Beverage

New malt beverage receives distinctive triple label

In July 2006, FEMSA Cerveza, Mexico City, Mexico, introduced “Soul Citric,” a flavored malt beverage (FMB) with citric extracts, through its “OXXO” convenience store chain. Following that successful launch, the product was rolled into large supermarket chains throughout Mexico in January 2007.

August 16, 2007

Beverage

The many different facets of glass packaging and sustainability

Sometimes assumptions about sustainability can obscure the clear facts.

August 15, 2007

Beverage

PET wine bottle mirrors glass look

The U.K. chain debuts its private-label wine in 750-mL plastic bottles.

August 13, 2007

Conveying & Product Handling

A clean sweep for Sunny Delight

A beverage company cuts downtime and consumer complaints with hot-melt ink-jet coders that solve the problem of clogs, smudges, and ink spills.

August 9, 2007

Prepared & Canned Foods

Picking, packing, and palletizing with robots

Robotics—a flexible automation system that improves productivity, quality, and workforce capabilities—continues making inroads into packaging.

August 9, 2007

Fruits & Vegetables

Revisiting Las Vegas

Their 2005 visit to Pack Expo Las Vegas yielded big dividends, so these two packaging professionals plan a return to Vegas for another look-see.

August 9, 2007

Beverage

The case for glass

One of the fascinating things about that ever-so-popular subject known as “sustainable packaging” is how contradictory peoples’ views can be. For example, while Boisset and the Liquor Control Board of Ontario are convinced that glass is considerably less “green” than PET, aluminum, or paper/foil laminations, McCormick Distillery disagrees.

August 9, 2007

Beverage

French Rabbit came first

Boisset’s first alternative package for wine was French Rabbit, a 1-L Tetra Pak Prisma®. Like Yellow Jersey, this paper/foil/polymer lamination was launched through Ontario’s LCBO and was driven largely by environmental concerns. The promotional tag line accompanying the launch: “One smart rabbit. Savour the wine. Save the planet.”

August 9, 2007

Prepared & Canned Foods

French vintner shakes things up

Traditional glass is but one of many options when it comes to packaging at France’s Boisset Vins & Spiritueux. PET is launched (right) and an aluminum bottle is on deck.

August 9, 2007

Dairy

SUSTAINABILITY NEWS & Events

Noteworthy Items Gleaned From World News

August 9, 2007

Beverage

Your brand's future may depend on connecting with Gen Y

They’re 16 to 24 years old. They’re brash, mature in life experience, and difficult to shock. Collectively, this coming-of-age group within Generation Y is millions of consumers strong, and if your brand doesn’t speak their language, it may fall behind with this group as its spending power grows.

August 9, 2007

Beverage

Sleeved bottles a hit for Caribbean promos

As the baseball season winds down in October in the United States, it’s on the upswing in the Caribbean. During this past season that ended in January, Presidente brand in the Dominican Republic conducted a Viva la Pelota! or Hurrah Baseball! campaign for its beer in 12-oz glass bottles with promotional sleeve labels. Presidente regular featured sleeves printed with a ball and bat, and Light featured sleeves showing a jersey and hat.

August 9, 2007