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Confirming credibility--beyond the package
It’s said that buying decisions are made at retailer’s shelves and that packaging is the ultimate influencer.
August 31, 2005
Leaders (UNIVERSAL TAXONOMY PFW): Page 424
Fruits & Vegetables
Five tactics for retaining equity in extensions
Brand extensions represent a way to leverage a brand’s assets and equity to market new products or services.
August 31, 2005
Beverage
Opportunity abounds; are you positioned for growth?
“Many Fortune 500 companies want to reduce costs by outsourcing as much as possible to qualified co-packers. This reassures me that we are in the right business at the right time.”
August 31, 2005
Beverage
Looking for a contract packager?
"Our mission is to help member companies establish productive links with buyers and to provide members with educational opportunities to improve the efficiency and productivity of their operations."
August 31, 2005
Beverage
Mining opporunities at a global consumer company
Packaging needs at Hewlett-Packard, as at other consumer goods companies, offer contract packagers opportunities, if they know where to look and how to approach these potential customers.Contract Packaging magazine asked John Hayward, manager of packaging engineering at HP, to discuss where and why the opportunities for contract packaging exist inside HP and at other large-scale consumer goods companies, and how contract packagers can shape winning strategies to gain their business.
August 31, 2005
Bakery & Snack
Around the Industry
Aaron Thomas Company Inc. has opened an 87ꯠ-sq-ft manufacturing, packaging, and warehousing facility in Bolingbrook, IL, southwest of Chicago.
August 31, 2005
Beverage
Bore seal cap
United Caps (formerly PROCAP) introduces its 28mm bore seal cap for standard BPF and PCO neck finishes. Closure is designed for use with carbonated soft drinks, still and sparkling water, and isotonic sports drinks.
August 31, 2005
Beverage
Sustainable Packaging Forum set
The Sustainable Packaging Forum 2005 will take place October 17-19 at the Sheraton Society Hill in Philadelphia, PA.
August 31, 2005
Beverage
Beer bottles get glow-in-dark label glam
Global brewer SABMiller plc is using glow-in-the-dark, pressure-sensitive clear film labels from Spear for a special promotion of Miller Genuine Draft (MGD) beers.
August 31, 2005
Beverage
No 'and/or' for soft drinks
Soft drink manufacturers must ensure that the sweetening ingredients used in their products are correctly listed on labels, now that FDA has ruled that proposed “and/or” labeling is not warranted.
August 31, 2005
Bakery & Snack
ISU gains big assists from industry
Indiana State University is tapping packaging resources through its new R&D Center.
August 31, 2005
Prepared & Canned Foods
PET bottles shake up cocktail-mix market
Unique packaging hits bull’s-eye for Target stores’ liquor departments.
August 31, 2005
Dairy
A vision for the future
Veteran branding experts say the packages that will have staying power will be rooted in solid consumer research and precise targeting rather than on passing fads.
August 31, 2005
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