Soups, Condiments, Sauces, Spices, Dips & Dressings

Does your package 'tell a story'?

I hadn’t really thought about storytelling as a marketing device until I read a column in Forbes by writer Daniel Pink that detailed a whole host of products with package copy that tells the story behind the product.

March 31, 2005

Leaders (UNIVERSAL TAXONOMY PFW): Page 432

Prepared & Canned Foods

Jolt relaunch is 'electric'

After 20 years, Wet Planet reintroduces Jolt in a 23.5-oz aluminum resealable can decorated with thermochromic inks.

March 31, 2005

Beverage

Workflow software works for JohnsonDiversey

JohnsonDiversey speeds the approval process for packaging changes and launches using a workflow database that handles specifications and bills of material.

March 31, 2005

Beverage

Nestlé Canada restages coffee for incremental growth

Nestlé Canada wanted to grow the marketing potential for its roast and ground coffees in the foodservice industry, but it realized the channel is diverse and that it needed to rethink its branding strategy.

March 31, 2005

Beverage

Getting a 'read' on an unusual competitor

Desirable, high-visibility impulse-purchase space near retailers’ checkout is growing increasingly crowded.

February 28, 2005

Conveying & Product Handling

OPC keeps bottles moving

A soft drink bottling company uses OPC technology to track the ingredients and components in each bottle and analyze traceability.

February 28, 2005

Beverage

Simulation technologies aid packaging machine design

If you’re a packaging machinery OEM or buyer of packaging machinery and you’re seeking leading technologies for system design, noise reduction, vibration control, motion simulation, and durability, you may want to send a representative to the April 22 Virtual Packaging Engineering Forum.

February 28, 2005

Inspection, Sorting & Weighing

Explore new controls technologies

Engineers, managers, and machine builders designing control and measurement systems will benefit from the insight of leading industry experts as part of the first-ever Automation Developers Forum.

February 28, 2005

Beverage

UW-Stout to host annual Jamboree

The University of Wisconsin-Stout will host the 2005 IoPP Student Chapter Jamboree entitled, “The Magic of Packaging,” from April 7-9.

February 28, 2005

Conveying & Product Handling

MSU assesses readability problems

As research at Michigan State University shows, frequency, distances and angles, type of tag, location and orientation, influences of moisture and metals, and pallet patterns all play a part in readability.

February 28, 2005

Beverage

OMAC and ISA to merge

On January 17, the Board of Directors of OMAC (Open Modular Architecture Controls) Users Group announced that it had started detailed planning activities that will lead to a merger with ISA (The Instrumentation, Systems, and Automation Society).

February 28, 2005

Dairy

Seasonal redesign

Hornall Anderson Design Works was recently called upon to complete a redesign for the Widmer Brothers’ 2004/2005 winter beer label and carrier graphics.

February 28, 2005

Beverage

New regs for flavored malt beverages

The Alcohol and Tobacco Tax and Trade Bureau issued new regulations limiting the alcoholic content of flavored malt beverages.

February 28, 2005