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Countering private brands: More work to do

With a firm set of design principles and brands spanning multiple tiers, retailers seem to be on the verge of locking down ownership of more categories across the store with their own brands.

January 7, 2010

Packaging Technology: Page 398

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Connecting the dots with fashion, social trends, and package design

With changing lifestyles and attitudes, design inspiration lurks in a lot of places, some not so expected, explains Valerie Jacobs, group director and director of trend analysis at LPK Trends, which counsels CPG companies on brand-growth initiatives.

January 7, 2010

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Packaging for local cultures: Are China and the West really that different?

They present some similarities, but a Shanghai branding executive points out some compelling differences that brand owners need to know about Chinese consumers.

January 7, 2010

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Bearing protection ring

Baldor’s Reliance motors are available with an optional bearing protection ring.

January 6, 2010

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Rising cold chain demands, biologics, and combination products

Sensitive biologic drugs must be kept within recommended temperature ranges.

January 5, 2010

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Make collaboration a 2010 theme

A newly developed lubricating material greatly reduces time spent on maintaining blow molds at Nestlé Water. A close buyer/supplier partnership made it possible.

January 5, 2010

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Mack Greene joins Associated Packaging

Mack Greene, formerly with Orion Packaging has joined  Associated Packaging, Inc. (API), a leading packaging distributor, as vice president of sales in Memphis, TN.

January 4, 2010

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Siemens Industry Inc: Servomotors

Siemens has added new models to the 1FT7 family of high-performance servomotors.

January 4, 2010

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Want to prevent knock-offs? Focus on spelling, bar codes

Counterfeiters have become quite good at copying package components and color. Their weakness often lies in on-pack spelling accuracy and including a bar code.

January 4, 2010

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Can OTC pharmaceutical package design influence the influencers?

Physicians, DVRs, the Internet, and friends gain as “influencers’” of consumer OTC drug purchases. Will packaging help marketers appeal to these influencers?

December 29, 2009

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Too many product marketers neglect the package-opening 'ceremony'

One blogger’s accounts show that brand owners on the whole still have a long way to go in extending the brand experience via online ordering.

December 21, 2009

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Pharmaceutical makers shine in sustainability survey

Bristol-Myers Squibb, Sanofi-Aventis earn A+ ranking in ‘Sustainability Reporting of the World’s Largest Pharmaceutical Companies’ survey.

December 18, 2009

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Why 'quiet' store aisles might thrive in 2010

Categories that national brands tend to bypass for marketing support could open the doors to product and package innovation from store brands, Nielsen exec says.

December 17, 2009