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Too many product marketers neglect the package-opening 'ceremony'
One blogger’s accounts show that brand owners on the whole still have a long way to go in extending the brand experience via online ordering.
December 21, 2009
Packaging Technology: Page 399
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Pharmaceutical makers shine in sustainability survey
Bristol-Myers Squibb, Sanofi-Aventis earn A+ ranking in ‘Sustainability Reporting of the World’s Largest Pharmaceutical Companies’ survey.
December 18, 2009
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Why 'quiet' store aisles might thrive in 2010
Categories that national brands tend to bypass for marketing support could open the doors to product and package innovation from store brands, Nielsen exec says.
December 17, 2009
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Challenges in developing packaging talent
A recent survey shows that North American paper and packaging sector executives are concerned about a potential talent crisis.
December 16, 2009
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Counterfeit products gateway to real thing?
A new study suggests counterfeit products can create brand loyalty. Don’t you believe it!
December 16, 2009
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Consumer Reports magazine tackles slack fill
Nonfunctional slack fill has always been a problem in the packaging sector. Consumer Reports brands them with the Black Hole Award.
December 15, 2009
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Brand managers beware: Five-finger discounts rising
Brand stewards must take a leadership roll. Devise a brand security program, sell it to senior management, and customize your packaging solution.
December 14, 2009
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EU encounters alarming counterfeit numbers
Despite technological advances, counterfeit drugs continue to flourish.
December 14, 2009
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New player in biodegradables?
The Irish economy may be in shambles, but innovation still percolates.
December 11, 2009
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Pharmaceuticals outsourcing heads toward Asia
Report anticipates global manufacturing outsourcing from western pharmaceutical companies to Asian producers will increase steadily.
December 9, 2009
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Shifting C-store traffic patterns provide grab-and-go opportunities
The economy has changed purchase patterns at C-stores, and marketers should determine seek opportunities to introduce new or repackaged products.
December 9, 2009
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Is packaging poised for breakthroughs for 2010's products?
CPG companies appear set to make a splash with new products next year. With an economic revival under way, the time might be right for truly innovative packaging.
December 9, 2009
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Healthcare growth in Malaysia requires packaging investment
Medical device consumption in Asia is set for big growth. New packaging technologies and clean room packaging facilities will be needed.
December 9, 2009
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Serpa to Launch DP260 Drop Packer at PACK EXPO Las Vegas, Setting a New Benchmark in Case Packing Technology
Serpa will unveil the DP260—featuring intuitive design, rapid tool-less changeovers and simple maintenance for increased efficiency and uptime—at Booth W-1148.
Ultra-compact Code Reader
Fiber and UV Laser Marking Systems
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