Packaging Technology: Page 462

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WD-40's co-packer selection steps

At the WD-40 Co., an internal team directed by three planners determines how contract packagers are selected to package and distribute new products. The team then follows a sequence of steps during the selection process. The steps are:

August 14, 2007

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WD-40 stays best in class by focusing on what it does best

San Diego company is a product developer and marketer. It keeps operations lean by purchasing finished goods from co-packers, who drive package filling and production.

August 14, 2007

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Rotary unit fills/seals pouches of Pocket Shot liquor

Video of the filling and sealing of 50-mL premade pouches of Pocket Shot done at 20-25 packs/min on an 8-station rotary machine.

August 14, 2007

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In-store research: the juice bottle handles Costco shoppers prefer most

An independent study shows that consumers prefer PakTech's injection molded TwinPak handles for heavy bottles of juice and other beverages.

August 12, 2007

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Textured grip surface

The new screen-printing technology developed by Silgan can print a textured grip area anywhere on a bottle, applying it either over existing inks or directly on the bottle itself.

August 9, 2007

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Continuous ink-jet printer

The new I-Mark™ C84 Continuous Ink-Jet Printer from Matthews features a large 10.4”, easy-to-read, icon-based color touchscreen and single-button controls for startup/shutdown.

August 9, 2007

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Newly launched online services portal

Customers can use this online service tool 24/7 to order parts or consult technical manuals.

August 9, 2007

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Tips to build packaging's 'voice' with management

In this Q&A session, packaging consultant John Caporaso advises companies to give packaging a seat at the senior management table, understand that packaging innovation can boost stock price, and that packaging should be leveraged to help meet consumer expectations.

August 2, 2007

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Cliché corner

One person’s cliché may be another’s learning, as the following advice suggests.• Packaging is not exact knowledge, but an art.

July 26, 2007

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Premium lessons learned

When you charge more than $30 a bottle for your product, your packaging has to deliver the goods on shelf with first-class distinction. CEOs Chris Condon of Trago Intl. (see Tequila details push premium perception, www.packworld.com/view-23121) and Patrick Aroff of Encore Brands (see Ecstasy enhanced by unexpected red bottle, www.packworld.com/view-23264) share their advice of packaging lessons learned from their respective start-up launches of glass bottled, ultra-premium spirits.

July 26, 2007

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PMMI Calls For Packaging Hall Of Fame Nominations

The Packaging Machinery Manufacturers Institute will accept submissions for Packaging Hall of Fame nominations through Aug. 3. Nominations should be sent to Ben Miyares at [email protected].

July 26, 2007

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Speedy Label Revamp For Vitamin Bottles

When Sageant, LLC of Bozeman, MT, a health supplement and vitamin producer, wanted to rebrand and refresh its product image, the company sought the assistance of branding and design agency Maddocks & Co. (www.maddocks.com).

July 26, 2007