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Top 5 food packaging fails

Top 5 food packaging fails

From spoiled strawberries to broken bottles, packaging mistakes happen. Not only can they be a source of great frustration, but also lead to lost revenue. So how can you fix them to protect your customers and your brand's reputation?

Veritiv’s end-to-end packaging solutions protect your products and grow your business.  

Fail #1 – Product spoilage
Fix: Veritiv Packaging Design & Engineering. From moisture containment to spoilage reduction, our temperature-controlled and protective packaging solutions are engineered to last longer on the shelves, ultimately reducing waste and saving money.

Fail #2 – Tough unboxing
Fix: Veritiv Packaging Testing. Opening, closing, sealing, re-sealing. Customer end use is always top-of-mind, that’s why our targeted tests ensure your packaging is frustration and damage free throughout its entire journey. 

Fail #3 – Excess material waste
Fix: Veritiv Sustainable Packaging. We have access to a variety of sustainable materials and pair them with responsible packaging design to help you meet your sustainability goals. Our life cycle analysis (LCA) calculates environmental impacts at every stage of your product’s journey.

Fail #4 – Breakage, damage & loss (BD&L)
Fix: Veritiv Equipment and Automation. Our automation solutions for both secondary and tertiary packaging increases speed-to-market, efficiency and consistency—leaving less room for mistakes. We’ll also evaluate pallet layout, strapping and more to identify even more ways to reduce damage and intensive labor requirements.

Fail #5 – Brand differentiation
Fix: Vine, Veritiv’s packaging and brand design firm. Vine creates effective design with compelling graphics and clear and concise messaging to get you noticed and ensure a positive unboxing experience for the end-user.

Packaging fails come in many different forms. So, whether it’s one fix or three, we can customize our solutions to best meet your unique situation.

Connect with a Veritiv Food Packaging specialist to find your ideal fix.