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A twist on the soda bottle

The new Fanta PET bottle is “twisted” like an orange to convey flavor and maintain form.

The new Fanta PET bottle is “twisted” like an orange to convey flavor and maintain form.
The new Fanta PET bottle is “twisted” like an orange to convey flavor and maintain form.

Fanta, the fourth-largest beverage brand in the world, is getting a new look, both inside and outside the bottle. The consumer-centered marketing approach includes a reduced-sugar recipe and a proprietary package with updated graphics and a twist.

“The new Fanta Spiral Bottle has been redesigned as an asymmetric PET bottle with a “twist” that delivers an eye-catching on-shelf display,” says Pepe Serafin, global sparkling director, The Coca-Cola Company. “Additionally, a new logo, graphics, and color palette round out the new design.”

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