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Beverage Manufacturers Turn to Dynamic Machines and Automation to Meet SKU Expansion

Manufacturers are being pressed on all fronts to expand offerings in the beverage market, and they are turning to OEMs and suppliers to offer solutions at all points in the manufacturing process.

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As trend-driven SKU proliferation accelerates in the beverage market, manufacturers are offering products in new formulations and sizes to cater to sustainability and convenience demands. Old products are being reworked into new formulations to address functionality and health goals, along with entirely new offerings.

According to PMMI Business Intelligence’s new report “2021 Beverage Trends Driving Change,” this increased expansion of SKUs has created new considerations for beverage manufacturers, who must accommodate new packaging shapes, sizes, and materials, as well as contend with processing and filling new formulations for entirely new products. “We are basically making improvements along the entire line,” said one process and automation engineer, “upgrading processing equipment, modernizing filling capabilities, and changing packing formats - all due to expanding product diversity.”

This has created a need among beverage manufacturers for dynamic machines that are highly flexible in all aspects of production. This equipment must be intuitive, easy to operate, and offer automated product inspection, while also handling a wide variety of product formulations and packaging sizes, shapes, and materials.

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