Healthy meal trend inspires customizable noodle cup

Nissin Foods redesigns its Cup Noodles package to allow consumers to add their own healthy ingredients. New packaging is also microwavable and more sustainable.

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Nissin Foods (USA) Co, Inc., the company that created instant ramen and the first Cup Noodles, has launched its newest Cup Noodles product that allows consumers to microwave their meal in 2½ minutes and features a redesigned package with extra room that also allows them to “customize their cup” by adding additional healthy ingredients.

The new Nissin Cup Noodles moves from a foam cup to a microwave-friendly package that features less overall exterior material. This combination of new product design and packaging reduction has resulted in a more sustainable cup that delivers a 20% reduction in overall carbon emissions.

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