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Pouched product disrupts cookie dough category

Cookie dough mix in a pouch has been a common packaging format for some time. But what about refrigerated cookie dough in a pouch?

Pfw 1552 Pine Valley 0

Now, from Pine Valley Foods—“likely one of the largest food manufacturers you’ve never head of,” according to its CEO Joe Giildenzopf—comes the new Crazy About Cookies cookie dough line in a resealable stand-up pouch.

Pine Valley Foods, located in West Monroe, LA, has been in business since 1998 serving the product fundraising industry. The company has the capacity to produce in excess of 30 million pounds of cookie dough per year. After 17 years of success in alternative markets, Giildenzopf says it was time for Pine Valley Foods to take its flagship product, Crazy About Cookies, into the retail space.

From the beginning, Giildenzopf says the company knew it wanted to use flexible, resealable packaging, for a number of reasons. Among them, flexible packaging allows for high-resolution graphics and a low cube in storage (versus rigid containers), and resealability lets the consumer use as little product as they wish and then reseal the bag. “Our packaging is innovative and wonderfully disruptive in a category that has become complacent,” he says.

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