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Tubs for sweets

Al Wefag, the market leader in sugar confectionery in Saudi Arabia, has launched its gummy candy series Borgat in two sizes of plastic tubs, citing the particular benefits of more branding space, a more vibrant look, and a better finish over its previous packaging format.

Great graphics opportunities on injection molded tubs.
Great graphics opportunities on injection molded tubs.

The UniPak tubs from RPC Superfos that have been selected are a square 89x89mm pack and a 129x129mm square family pack with handle. The convenient, tamper resistant injection molded polypropylene tubs, which feature transparent lids for high visibility of the contents, help to convey a premium image on shelf.

Targeted at both children and adults, Borgat sweets are widely popular, and the new packaging is only expected to increase this popularity. According to Jules Ang, Marketing Manager for Al Wefag, the feedback from distributors is encouraging and the packaging embodies the quality of the contents: “Our sweets are of a very high quality and through the new pack we have found a great ambassador for our gummy candy. The pack is the first to meet the eye of the consumer so the look is crucial, and the UniPak tubs represent our quality standards in the best possible way.”

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