The UniPak tubs from RPC Superfos that have been selected are a square 89x89mm pack and a 129x129mm square family pack with handle. The convenient, tamper resistant injection molded polypropylene tubs, which feature transparent lids for high visibility of the contents, help to convey a premium image on shelf.
Targeted at both children and adults, Borgat sweets are widely popular, and the new packaging is only expected to increase this popularity. According to Jules Ang, Marketing Manager for Al Wefag, the feedback from distributors is encouraging and the packaging embodies the quality of the contents: “Our sweets are of a very high quality and through the new pack we have found a great ambassador for our gummy candy. The pack is the first to meet the eye of the consumer so the look is crucial, and the UniPak tubs represent our quality standards in the best possible way.”
An attractive aspect of the UniPak for Al Wefag was the display surface that makes it possible to show a brand in a razor sharp, eye-catching manner with a family image for a variety of sizes and shapes.
“We are so pleased with the result that we are motivated to further improve our packaging portfolio and replace existing solutions with new ones from RPC Superfos,” concludes Jules Ang. “In addition, all along the process we have felt very well treated by their attentive and flexible team.”