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Space-Saving Tub Serves Up New Country Crock Recipe

Country Crock introduces a new and more convenient rectangular package and adjusts its buttery spread recipe with simpler ingredients.

Country Crock packaging after the redesign.
Country Crock packaging after the redesign.

Unilever has updated the recipe and the packaging for its Country Crock buttery spreads to enhance consumer convenience and the product’s claim of "Real Country Fresh Taste from Real Ingredients." In summer 2015, Country Crock introduced new recipes for its Original, Churn Style, and Light Country Crock varieties. The new recipes have no artificial preservatives or flavors, and contain 0g trans fat per serving.

Dairy Food & Beverage Innovations Report
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Dairy Food & Beverage Innovations Report
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Break out of the ordinary: see what’s new in food packaging & processing