Polished design for candy pouch boosts product sales 500%

Little Bird Curious Confections trades in a cellophane bag with sticker for sophisticated yet fun packaging for its candied jalapeño products to gain entrance to retail venues.

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A most unusual taste combination, Little Bird Curious Confections’ candied jalapeño peppers were born one day when company co-founder Sara Meyers began experimenting in the kitchen with candying everything in sight. Says husband and co-founder Corey Meyers, “We joke that we had to keep the kids out of the kitchen, or she would have candied them!”

After receiving overwhelming praise for the products from co-workers, the Meyers began selling candied jalapeño products, as well as other candied treats, at venues such as flea markets and local boutiques. But to take their product to the next level, they needed to upgrade their packaging from a cellophane bag with sticker to a professional, polished presentation. Upon meeting with creative agency BrandFire, Corey Meyers says, “the ideas just started flowing.” From there, BrandFire assumed the rebranding of the product, in addition to the package design.

Says BrandFire Director of Content & Strategy Casey Hochberg, “They were looking for something that reflected the brand story and captured their passion for making their curious confections. The name ‘Little Bird’ meant a lot to them, so we create a playful brand and modern packaging that leaned into that meaning.”

Taking a deep dive into the brand, BrandFire learned that Little Bird’s most popular product was its candied jalapeños, which comprised 80% of their revenue. “We sensed their playful, experimental energy, so we focused Little Bird’s whole business on making ‘curious confections,’ which actually helped them decide which products to develop down the road,” says Hochberg.

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