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Big-name CPGs Commit to the Removal of FD&C Colors

While the CPG brands' timelines are aligned, specifics on implementing the removal of FD&C colors remains scarce.
While the CPG brands' timelines are aligned, specifics on implementing the removal of FD&C colors remains scarce.
Joe Raedle via Getty Images

In April, the U.S. Food and Drug Administration (FDA) announced plans to phase out petroleum-based synthetic dyes from U.S. food and beverage products, as previously reported by ProFood World

While the FDA didn’t officially ban the color additives, five big-name consumer packaged goods (CPG) brands—Kraft Heinz, J. M. Smucker Co., Conagra Brands, Nestlé USA, and General Mills—are now pledging to remove artificial dyes from their products. 

Though these CPGs are pledging to eliminate Food, Drug & Cosmetic (FD&C) colors, most already report U.S. portfolios that are largely free of the synthetic dyes.

Kraft Heinz

Kraft Heinz was the first of the food giants to share its plans to remove all artificial dyes from products sold in the U.S. by the end of 2027. 

For products containing FD&C colors, Kraft Heinz will address the challenge by: removing colors where it isn’t crucial to the consumer experience, replacing synthetic dyes with natural colors, or reinventing new colors when natural replacements aren’t available. The company also said it will not release any new foods with artificial dyes.

General Mills

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