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Millennials and multicultural communities drive bakery packaging

Not only do baked goods have to look fresh and healthy, they must be easy to produce and package, for instance, in paper bags that can be packed at high speeds.

Photo caption: Packaging with an artisanal, fresh, and healthy look appeals to baked goods consumers.
Photo caption: Packaging with an artisanal, fresh, and healthy look appeals to baked goods consumers.

Sustainable, unique and mass appeal are the ingredients of successful bakery packaging, Jeff Lukas, president of Packaging Resources, Inc., told a group of attendees at the 2016 International Bakery Industry Exposition. 

And one of the major driving forces behind bakery packaging innovation is millennials. “By 2017, millennials will have more buying power than any other generation,” says Lukas. “Millennials are snacking more, looking for fresh, new products, and they are big into “grab and go” varieties.”

Lukas says that the millennial market is used to eating what they want, when they want it, and whenever they want to eat.  This is spurring the emergence of small size packs that are propelling the global bakery packaging market as well as increasing interest in small portion sizes for healthier snacking, according to a new report from MarketResearchReports.biz, Global Bakery Packaging Market 2016-2020.

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