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The move to transparent packaging is clear

Transparent packaging is in line with other trends, such as companies sharing their ingredient sourcing policies and trace-to-origin information on packaging.

Using a combination of print and transparency packaging, and placing transparent areas higher on the pack prevents customers from seeing crumbs that might settle at the bottom. Source: Amcor.
Using a combination of print and transparency packaging, and placing transparent areas higher on the pack prevents customers from seeing crumbs that might settle at the bottom. Source: Amcor.

Clear packaging is increasingly becoming associated with more healthy, natural products. Consumers want to see the product inside and decide for themselves if it looks like something good for their bodies.

“Consumers are demanding information that helps them make more informed food and beverage decisions,” says Peter Ettridge, product development manager at Amcor Flexibles EMEA. “Transparent packaging is in line with other trends, such as companies sharing their ingredient sourcing policies and trace-to-origin information on packaging. As stated in the 2016 Mintel report, titled Transparent Food Packaging, ‘incorporating transparent packaging is part of a holistic approach to providing clarity to the consumer.’” 

When moving from opaque packaging to transparent packaging, brand owners and packaging designers should consider how the product will appear and integrate that information into the design. For example, Ettridge says using a combination of print and transparency packaging, and placing transparent areas higher on the pack so crumbs that might settle at the bottom are not on display.

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